Let the Lorax Speak for the Trees!
  • Petitioned Jeanne Cordova, Vice President, Marketing, Publicity and Special Events

This petition was delivered to:

Universal Pictures
Jeanne Cordova, Vice President, Marketing, Publicity and Special Events
Universal Pictures
Eddie Egan, President of Marketing
Universal Pictures
NBC Universal
Universal Pictures

Let the Lorax Speak for the Trees!

    1. Park School Paper Club
    2. Petition by

      Park School Paper Club

      Brookline, MA

  1.  
  2.   
January 2012

Victory

The students of Ted Wells's fourth grade class love the classic Dr. Suess story, "The Lorax." When they saw the movie promotion from Universal Studios lacked enough of a environmental message, they launched the "Lorax Petition Project," a petition on Change.org that gained more than 50,000 signatures. Here is an update from Ted Wells on the campaign:

Universal Studios changed 'The Lorax' webpage almost exactly as my class requested! They even used the Truffala tree image for a button and linked the Green Tips Random House page, just like my students suggested in this petition.

An executive at Universal Studios told me this development was already in the works, and that we accelerated their plans. Not only that, they have some environmental partnerships coming out soon with Scholastic lessons, an AdCouncil USDA Forest Service "get outside" public service announcement, and two other projects with Whole Foods and Seventh Generation. With five weeks until the movie hits theaters, these programs should help millions green up their communities and live like the Lorax.

I couldn't be more proud of my 4th graders! They rallied 57,000 of you (including celebrities like Ed Norton and musicians like 30 Seconds to Mars and Solving for X!) who know the meaning of "Unless." The kids made posters, wrote a script in they style of Seuss, then shot a video! They've also been reaching out to everyone they know, lighting a fire under this cause, then graphing your signature count to track the progress of their project.

They learned many lessons along the way, most importantly, that they can make a difference.

This reminds me of the Margaret Mead quote, “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.”

Or, a quote from Dr. Suess, “Unless someone like you cares a whole awful lot, Nothing is going to get better. It's not."

Adding environmental education to The Lorax movie website is important because this is the message of the book and it should be honored. Dr. Seuss wanted people to be inspired by The Lorax to help the environment. Currently, the movie website, trailer, and story summary have no mention of helping our planet! This is a missed opportunity. There are big problems in our natural world and we need more and more people helping out.

- - -

Our 4th grade class read Dr. Seuss’s, The Lorax, and liked that the Lorax character “spoke for the trees.” We do this at our school by running a recycling program and by canceling unwanted catalogs - www.CatalogCancelingChallenge.com! The book encourages people to help the planet. We enjoyed that in the end the Once-ler realized that life is not just about making money, it’s about what’s best for others and the environment.

We were excited for The Lorax movie to come out in March, but when we went to the movie website, there was absolutely nothing about saving the Earth which is what Dr. Seuss wanted us to learn. The site is more about selling tickets. The trailer did not include much about the environment, either! We think Universal Pictures needs to “green up" this website.

Our world, like the Lorax’s, is facing major environmental problems like pollution, global warming, oil spills, littering, a Great Pacific Garbage Patch, deforestation, and loss of animal habitat. These problems will affect our future.

The Lorax movie, with its millions of dollars in advertising and massive audience has the potential to help heal the Earth. This movie can show the world we should not take our sky, water, trees, and animals for granted. It could inspire more and more people to treat Earth with the same respect you would give a child.

We’d like to see the movie live up to the potential of the book. We’re encouraging Universal to make an improved Lorax movie website that Dr. Seuss would be proud of. We recommend a “Lorax Tips” button shaped like a Truffula seed sharing ways people can help the planet. Maybe a Truffula Tree overflowing with tips and links pops up when you click on the seed! We can help you make this list, too!

What if Universal gave out tree seeds after the movie to children helping plant thousands of trees? This poetic gift fits perfectly with the hopeful end to the story. Also, could you put green tips into your television and print ads for the movie, or even into the movie's credits?

Please know The Lorax has power and that this movie could start a movement of kids helping the planet. The movie website and promotions should do what the book does and help the planet. This is possible with a few simple changes such as adding a “Lorax Tips” button.

Universal, “Unless someone like you cares a whole awful lot, nothing’s going to get better, it’s not.” Please consider this line from the book; it is also true for the world.

Sincerely,
Mr. Wells’ Fourth Grade Class
[email protected]

http://youtu.be/io_JAgY6NWE - class music video with "Solving for X"

http://youtu.be/y-6uImGea8E - class re-write of our Lorax story

http://vimeo.com/34979978 - class re-write (short version, no introduction)

 

Recent signatures

    News

    1. ABC News "Persons of the Week" - thank you Diane Sawyer

      Park School Paper Club
      Petition Organizer

      Diane Sawyer and crew at ABC News did a nice job telling our story on Friday night. My students will never forget being on national television and this piece officially ends our project (although we're still getting calls from LA Times, local TV networks, and more). Universal and HP were very kind to take us to see an early screening of The Lorax on Tue night. We really enjoyed the movie...even if we've been critical of its marketing...and we hope that the strong green message to help the environment in the film is heard by millions!

    2. New York Times article by Nicholas Kristof!! What??

      Park School Paper Club
      Petition Organizer

      What an honor to talk with Nick Kristof about our project!! He called me at work and we had a nice 15 minute chat. This article is also what caught Diana Saywer's eye and helped make the ABC New piece happen. Thanks Nick!!

    3. Concord Monitor (Mr. Wells' home town paper)

      Park School Paper Club
      Petition Organizer

      Love the Concord Monitor!

    4. OdeWire.com

      Park School Paper Club
      Petition Organizer

      OdeWire.com is a great on-line news source for GOOD NEWS ONLY!! I love the idea. "For intelligent news optimists." Thanks so much for the thoughtful piece Rebecca!!

    5. Best tribute of all!

      Park School Paper Club
      Petition Organizer

      Look how caring the Change.org team is in this thank you video they made my students!! Beautiful.

    6. 50 trees gifted to class by Arbor Day Foundation!

      Park School Paper Club
      Petition Organizer

      I just got a phone call from Sean Berry at the Arbor Day Foundation. They found out about our class project and will pay for and plant 50 trees in our honor as part of their "Trees in Celebration" program!! What a perfect gift and gesture. Thank you Arborday Foundation!

    7. Best article about us yet. TakePart.com

      Park School Paper Club
      Petition Organizer

      This article has the most depth of any written about our project! It's my favorite, not because it's so flattering, but because it has the most student voice included!! Thanks to Allan MacDonell.

    8. MTV's ACT Blog

      Park School Paper Club
      Petition Organizer

      Fun post here! Lots of voice!

    9. Al Gore

      Park School Paper Club
      Petition Organizer

      We made Al Gore's ClimateRealityProject blog!

    10. Boston.com

      Park School Paper Club
      Petition Organizer

      Thanks Ed!

    11. Mother Jones

      Park School Paper Club
      Petition Organizer

      Second article in Mother Jones

    12. UNIVERSAL CHANGED THEIR WEBSITE!!!!!

      Park School Paper Club
      Petition Organizer

      They've changed their website almost exactly as my class requested!! Same visual, same link!!

      The executive I spoke with says this was in the works, but we accelerated their plans. And they have some legit green partnerships coming out soon with Scholastic lessons, an AdCouncil "get outside" push, and something with Seventh Generation (although these seem late with the movie only five weeks away).

      I couldn't be prouder of my 4th graders!! They rallied 56,000 of you (including Ed Norton!) who know the meaning of "Unless." They learned many lessons along the way, most importantly, that they can make a difference. They're just thrilled...and we're planning a dance party at Snack Break today!! Wish you all could be there.

      It's time for some Mead. "“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.”

      Or Suess, "“Unless someone like you cares a whole awful lot, Nothing is going to get better. It's not."

    13. Grist.org

      Park School Paper Club
      Petition Organizer

      We made the GristList!

    14. Lorax Movie Website Slowly Changing?

      Park School Paper Club
      Petition Organizer

      This afternoon, my students noticed that the less-than-educational "GAMES" button on the bottom right of the Lorax movie website has been taken down in the past few days! Also, the default movie trailer is now "Trailer 2" which has much more about the environment than the original that used to come up first. Are we causing these changes? Hard to tell.

      Better. But not good enough. Where are the educational materials?

    15. Reached 50,000 signatures
    16. Rock star support

      Park School Paper Club
      Petition Organizer

      We received this kind email from the band Thirty Seconds to Mars, "a band that had hundreds of thousands of fans all across the world. We run an environmental awareness campaign that is part of the band's message to the world!

      "I found your story today and I was thrilled to be able to help so I have posted your petition on the A Beautiful Life blog, located here: http://ablorg.tumblr.com/post/16418494488/universal-pictures-let-the-lorax-speak-for-the-trees. It has also been tweeted by the official campaign twitter (twitter.com/ablorg) and posted on the official facebook page as well!

      "I just wanted to let you know that we're behind you 100% and are also big lovers of Dr. Suess and his messages! Good luck! I hope the fans will be able to provide you with the rest of the signatures you need! Take care! -Lanie Campbell

    17. We know have www.TheLoraxMovie.org as our URL

      Park School Paper Club
      Petition Organizer

      The kindness of strangers is pretty special. Thanks to Geoff for buying us the a new forwarding URL for our petition project. -Ted and Class

    18. Reached 30,000 signatures
    19. Actor Edward Norton is Tweeting about us! What?

      Park School Paper Club
      Petition Organizer

      Actor Ed Norton has Tweeted twice about us. He says, "This is really great. Let's rally and put their numbers through the roof. be sure to click 'about this petition'."

    20. Reached 25,000 signatures
    21. Watch our two class videos!

      Park School Paper Club
      Petition Organizer

      http://youtu.be/io_JAgY6NWE - class music video with "Solving for X"

      http://youtu.be/y-6uImGea8E - class re-write of our Lorax story

    22. We made the LA Times website this weekend!

      Park School Paper Club
      Petition Organizer

      Some great press about our project in the town that needs to hear about it.

    23. Reached 4,000 signatures
    24. KSE Blog Post

      Park School Paper Club
      Petition Organizer

      The Kids for Saving Earth website has posted about our project on their blog! Thanks Tessa and Jacob! They also said they'd put a plug in for our petition in their February calendar!

    25. LuxEco article about our petition!

      Park School Paper Club
      Petition Organizer

      Thanks to Nancy Chuda who wrote this article about our Lorax project. And thanks to my student Georgia and her family for letting Nancy know about our project!

    Supporters

    Reasons for signing

    • Criss Wolfe WIXOM, MI
      • over 2 years ago

      still, the movie is about greed. i wish it would follow the actual book...

      REPORT THIS COMMENT:
    • Jeffrey Shacklett SALIDA, CO
      • over 2 years ago

      I signed this petition, but only just now thought to see the results for myself. Unfortunately the mobile site for The Lorax movie was not effected. Raise your hand if you think there should be a new petition.

      REPORT THIS COMMENT:
    • Thomas Smith DEDHAM, MA
      • over 2 years ago

      Congratulations 4th graders and Mr. Wells!

      REPORT THIS COMMENT:
    • Anita Smith TAMPA, FL
      • over 2 years ago

      C'mon Universal...your name is "Universal" and you are known "Universally" too. Wouldn't you want to be help children be responsible...YES...you DO!

      Signed by a lifelong parent and child educator.

      REPORT THIS COMMENT:
    • Tamara Cox BERRIEN SPRINGS, MI
      • over 2 years ago

      You are helping your 4th graders think...about their future, about the future of others, about the world around them...good for you! After all, it is obvious the Lorax "speaks for the trees." I wonder why they did not let him speak for these? (no politics? no money in it?) Good luck!

      REPORT THIS COMMENT:

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