• Petitioned Unilever Corporation in regards to Axe Hair products

This petition was delivered to:

Unilever Corporation in regards to Axe Hair products

stop airing their new commercial "Office Love"

    1. Laurie Roberts
    2. Petition by

      Laurie Roberts

      Jackson, United States

Commercials should be entertaining as well as sell products. Often they are lighthearted, sexy, serious, a whole host of things, however they should not objectify women. The commercial "Office Love" for Axe Hair products does just that by having a pair of walking disembodied sweater covered breasts walking around an office representing a female and a walking head of hair representing a man. See the ad here http://www.youtube.com/watch?v=NvX71ZbTk-E&feature=player_embedded At the end the spot you see two fully formed people with the tag line "Hair,it's what girls see first. ". By extension the ad implies that men see women's breasts first. Is this the view of men that Axe wants to promote in the 21st century? Is this how little value that Unilever brands has for women? Marketing for men does not have to be sexist. We ask that you remove this add immediately!

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    1. Reached 50 signatures

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    • Baleigh Hannon CEDAR RAPIDS, IA
      • almost 2 years ago

      AXE needs to revamp their marketing in a way that will appeal to men while stil respecting women. Women are not just a pair of boobs. This is wrong.

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    • Emperatris Cabrera EL PASO, UNITED STATES
      • almost 2 years ago

      Because I am a woman and I feel it is a disgrace to women to have such a disrespectful commercial airing.

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    • A M DIAMOND BAR, CA
      • almost 2 years ago

      Hair and women's breasts are NOT even remotely equivalent 'body parts' to exploit, because of the sexual objectified nature of women's breasts and how they're usually hideously represented in a unnatural exaggerated way, above all else.

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    • Dana Szwedo BIALOPOLE, POLAND
      • almost 2 years ago

      they are not selling entertainment or good products, they are selling shit - only by having a man can a woman be happy. and having a man is possible when she's got beautiful hair. ugly stereotypes :(

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    • Deborah Saward Arav BISLEY, UNITED KINGDOM
      • almost 2 years ago

      Women reduced to a pair of breasts. Horrible, sexist and misogynist.

      REPORT THIS COMMENT:

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