• Petitioned Unilever and Klondike

This petition was delivered to:

Unilever and Klondike

Stop airing sexist commercials and apologize

    1. Samantha Strong
    2. Petition by

      Samantha Strong

      Wardensville, WV

You may have seen a commercial on your television for Klondike bars. A man has to listen to his wife for a whole five seconds. He struggles through with a look of extreme pain on his face, then celebrates wildly once the five seconds are over.

This extremely sexist commercial perpetuates stereotypes that harm men, women, and the concept of long-term relationships and marriage. It suggests that women have nothing important to say, that men are uncaring thugs that only care about junk food, and that marriage/relationships are a painful struggle for everyone involved.

We want this commercial completely removed. We also want to see a formal apology for sending out this harmful advertisement.

Recent signatures

    News

    1. Reached 50 signatures
    2. Sent message to Klondike. Here's the response I received.

      Samantha Strong
      Petition Organizer

      "Hello SAMANTHA STRONG,
      Thank you for contacting us.
      We do apologize for the experience you reported concerning our Klondike Mint Chocolate Chip Bars.
      You may be interested to know that all of our commercials and advertisements are pre-tested and various techniques are used to evaluate consumer reactions. Based on the results of our pre-testing procedures, the presentations are chosen for their majority appeal.
      We certainly do not wish to offend anyone. In developing product messages, Unilever and its agencies may not always anticipate all possible implications of an advertisement or television commercial.
      We have a long history of presenting "tasteful" advertising to the public. Our ads must be informative and truthful. The agencies creating our advertising adhere strictly to these guidelines.
      Please let us assure you that your comments are extremely important to us in evaluating the success of our commercials and advertisements.
      Sincerely,
      Your friends at Klondike"

    3. Reached 25 signatures
    4. Contacting Klondike Directly

      Samantha Strong
      Petition Organizer

      If you would like to email or call Klondike with your thoughts, you can find the information at https://secure.klondikebar.com/contactus/

    5. Feminist Magazines and Websites Take Issue

      Samantha Strong
      Petition Organizer

      Bitch magazine, Feministing, TheFrisky,com, and Nerve.com have all taken on the ad, calling it out for its sexism, as well as a second commercial depicting biker men holding hands.

    6. Reached 10 signatures

    Supporters

    Reasons for signing

    • Emily Cheney TACOMA, WA
      • about 2 years ago

      I hate that this is even an issue. Stop pitting the sexes against one another and maybe something beautiful just might happen.

      REPORT THIS COMMENT:
      • about 2 years ago

      Lotsa reasons

      REPORT THIS COMMENT:
    • katherine stone FAIRFAX, VA
      • about 2 years ago

      This commercial is extremely sexist. It would be significantly less horrible without the ending 5 seconds of the girls making sexualized faces in front of the camera and him shouting how proud he was that he did something so meaningless and futile.

      REPORT THIS COMMENT:
    • Jill Jones JEFFERSON CITY, MO
      • about 2 years ago

      Wow.That is pure hate.Looks like something one guy who just got rejected by a woman railroaded through for revenge.

      REPORT THIS COMMENT:
    • Margaret R HAZEL GREEN, AL
      • about 2 years ago

      There are a whole lot worse.

      REPORT THIS COMMENT:

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