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Tide: Get Cancer-Causing Chemicals Out of Laundry Detergent
  • Petitioned Jeff LeRoy

This petition was delivered to:

Media Relations, Procter & Gamble
Jeff LeRoy
Media Relations, Procter & Gamble
Suzette Middleton
Media Relations, Procter & Gamble
Sarah Pasquinucci
President/CEO , Procter & Gamble
Mr. Robert McDonald

Tide: Get Cancer-Causing Chemicals Out of Laundry Detergent

    1. lori alper
    2. Petition by

      lori alper

      Bedford, MA

January 2013


Less than a year after Lori Alper started her Change.org petition and boosted the consumer movement to get toxic chemicals out of Tide laundry detergents, Procter & Gamble agreed to reformulate their Tide and Tide 'Free & Gentle' products. After actions online, in the media, and in the courtroom, the iconic brand agreed in a California court to drastically reduce the levels of 1,4 dioxane, a known carcinogen, in their laundry products.

"I want to thank everyone who signed my petition and sent a message to Procter & Gamble," says Lori Alper. "I am so happy to be a part of the movement to keep our families safe. I can't wait to see what we do next."

Watch a video about the campaign won: http://www.womensvoices.org/tide/

I’m Lori Popkewitz Alper, mother of three boys, an eco-wellness consultant for businesses, schools, and homes, and creator of the Groovy Green Livin’ blog. Like many moms, my commitment to a greener lifestyle was strengthened after having children. I’m careful about what we eat, and am selective about products we use to keep our home clean.

It probably goes without saying that in a house full of boys, we do a lot of laundry. I know that some cleaning products are marketed as safe and healthy, but in truth, what’s in the bottle can hurt you.
For example, it turns out that Tide Free & Gentle® isn’t so gentle. A report recently released by Women’s Voices for Earth, Dirty Secrets: What’s Hiding in Your Cleaning Products? found high levels of the cancer-causing chemical 1,4-dioxane in the detergent. 1,4-dioxane doesn’t appear on the product label or on the product website, so consumers have no way of knowing it’s even there.

This is especially concerning, because Tide Free & Gentle® is marketed to moms as a healthier choice for their children’s laundry. Infants and children are more vulnerable to chemical exposures, because their immune, neurological, and hormone systems are still developing.

1,4-dioxane is a known cancer-causing chemical, and has been linked in animal studies to increased risk of breast cancer.

Procter & Gamble (makers of Tide®) already have experience stripping 1,4 dioxane out of its products; in 2010, the company reformulated its Herbal Essences® shampoo to eliminate 1,4-dioxane. Unfortunately, Dirty Secrets test results show that the company has not chosen to make the same effort for its laundry detergent.

The Tide website says: Safety: The Most Important Ingredient in Tide®. If that’s true, then 1,4-dioxane should never have been in the product in the first place.

Join Women’s Voices for the Earth, Healthy Child Healthy World and moms across the nation in demanding that Procter & Gamble (makers of Tide) strip this harmful cancer-causing chemical out of Tide Free & Gentle®!

Recent signatures


    1. Reached 75,000 signatures


    Reasons for signing

    • Mary Stenson ISANTI, MN
      • over 1 year ago

      I used to really like this detergent, but had to stop because of the health risk. Judd like to see it cleaned up so I can use it again.

    • Kathy Bowman BILLINGS, MT
      • over 1 year ago

      I use Tide, I have for 43 years and now my children and grandchildren are using it.

    • Tamela Holman EAST FALMOUTH, MA
      • over 1 year ago

      We have enough chemicals in our environment to not directly put on our skin or in our body

    • Melissa MCClelland WOODLAND, MI
      • almost 2 years ago

      I want to avoid as many carcinogenic additives as possible for myself and family- part of "clean living" motto

    • Melissa Arroyo MERCEC, CA
      • almost 2 years ago

      health and safety


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