The perks of being a loyal customer will soon mean nothing.
  • Petitioned Starbucks

This petition was delivered to:

Starbucks

The perks of being a loyal customer will soon mean nothing.

    1. Marie S.
    2. Petition by

      Marie S.

      Redding, CA

Starting October 16th, Starbucks will no longer give free syrup or soy to their reward card members. There is no "extra" cost on their end, as soy is about half as much as cream made from cow's milk. There is no reason why any coffee shop should still be charging extra for soy; It's more sustainable, and much more environmentally friendly than cow's milk, and isn't that what Starbucks is trying to do? Create a more eco-friendly image?

Why did Starbucks do the reward program in the first place? Easy: it saves THEM money, not just you: Every time a Starbucks card is used in place of a credit / debit card, Starbucks saves about 2% per transaction. Starbucks wins when you auto-reload for larger amounts. If you put $100 on your gift card for the month, you save Starbucks about $2. Load it up for $20 and you save Starbucks around 50 cents (given that each merchant negotiates different terms with credit card companies, this is not exact).
Get the point? It's all about making a profit. Now they want to double their profits by stripping their loyal customers of a couple freebies, which is rather petty.

Swear off Starbucks until THEY remain loyal to their customers and prove that your business matters to them.

Recent signatures

    News

    1. Reached 2,500 signatures
    2. An empty response from Starbucks:

      Marie S.
      Petition Organizer

      Thank you for contacting Starbucks.

      First of all, thank you for your feedback on the recent changes to My Starbucks Rewards™. We are constantly looking for ways to improve the My Starbucks Rewards™ program for our customers, and sometimes that change involves trade-offs. We decided to make it easier and quicker for our members to earn free drinks and added food as an option. However, I recognize how removing the free syrup and soy option has impacted you and I apologize for the inconvenience.

      We are always looking for ways to improve our programs and make them better for our customers. If you have feedback about My Starbucks Rewards™, please share them with us at www.mystarbucksidea.com.

      Thanks again for writing us. If you ever have any questions or concerns in the future, please don't hesitate to get in touch.

      We would love to hear your feedback. Click here to take a short survey.

      Sincerely,

      Tracy W

      customer service

    3. Reached 2,000 signatures

    Supporters

    Reasons for signing

    • Aizza Aquino DINUBA, CA
      • almost 2 years ago

      It's not about looking forward to a free drink after 12 stars (that's a privilege of being a Gold card member, we earned that!), it's about having the choice to opt for soymilk, add syrups w/o being charged extra.. those are perks of being a member. Now, it seems limited. Please bring back the old rewards! Thanks

      REPORT THIS COMMENT:
    • Victoria Negrete AZUSA, CA
      • almost 2 years ago

      I thought you loved me too, Starbucks. Free soy and Syrups are no more? That's not love. Love is laughing when anyone would say let's get some coffee and not drive to one of your locations, and still expect me to drink any coffee. I have been a loyal customer since 2006. I may have just recently earned my gold card, but I have never gone elsewhere for my cup of joe. We love you, love us back.

      REPORT THIS COMMENT:
    • Natalie Boyle NEWPORT BEACH, CA
      • almost 2 years ago

      Lactose intolerant

      REPORT THIS COMMENT:
    • Cynthia Moran ALHAMBRA, CA
      • almost 2 years ago

      I do not think it is fair that people who are lactose intolerant have to pay more then people who by choice can choose nonfat, 1%, lowfat and/or whole milk for free. If u want to charge, charge EVERYBODY!! Thanks.

      REPORT THIS COMMENT:
    • Lauren Frazer FOLSOM, CA
      • almost 2 years ago

      I am a regular Starbucks customer and it has always bothered me that I pay so much more just to get soymilk. I just received a Starbucks card as a gift and on the card packaging, it stated that registering my card would entitle me to free soy milk. Really? I never knew that before so I immediately signed up. After spending all that time and giving all my personal information, I find out that I don't really get free soy milk. So, instead of feeling really good about Starbucks, I feel ripped off. Not a great way to treat loyal customers.

      REPORT THIS COMMENT:

    Develop your own tools to win.

    Use the Change.org API to develop your own organizing tools. Find out how to get started.