• Petitioned The Dr. Pepper company

This petition was delivered to:

The Dr. Pepper company

Stop the Dr. Pepper 10's sexist ad campaign

    1. Petition by

      Meaghan Coles

      MADISON, WI

Recently Dr. Pepper put out a new soda: Dr. Pepper 10. With it, of course came an ad campaign. But this ad campaign is not a good ad campaign. It attempts to make women seem like they "can't handle" the "manly flavor" of the Dr. Pepper 10 soda. In fact, the guy in the commercial calls other beverages "lady drinks" and ends the commercial with "Dr. Pepper 10: IT'S NOT FOR WOMEN!!!". This is, needless to say, completely sexist. Sign this petition to take back both women's rights and full enjoyment of television. Sign this petition to take this sexist garbage off the airways.

Recent signatures

    News

    1. Reached 25 signatures

    Supporters

    Reasons for signing

    • Joyce Bondoc SCARBOROUGH, CANADA
      • over 2 years ago

      I don't want the children in my family thinking that language like this is acceptable. I also do not want them believing that the rigidity of these gender roles and/or repeating this behavior in their lives.

      We often talk about the power of the media. This is a time to take this power into consideration and the effect that it can have on the behavior of others.

      While the aim of this ad is to ultimately boost sales, there are so many other side effects that have come along with this ad.

      REPORT THIS COMMENT:
    • Joyce Bondoc SCARBOROUGH, CANADA
      • over 2 years ago

      I don't want the children in my family thinking that language like this is acceptable. I also do not want them believing that the rigidity of these gender roles and/or repeating this behavior in their lives.

      We always talk about the power of the media. This is a time to take this power into consideration and the effect that it has on the behavior of others.

      While the aim of this ad is to ultimately boost sales, there are so many other side effects that have come along with this ad.

      REPORT THIS COMMENT:
    • Lindsay Miller STONEY CREEK, CANADA
      • over 2 years ago

      Misogynistic, and pathetic.

      REPORT THIS COMMENT:
    • Summer Lee BROOKLYN, NY
      • over 2 years ago

      Dr. Pepper has gotta be one of the best sodas out there. I was watching the commercial with my friend and commented "I really like Dr. Pepper," just before a man screamed at me "It's not for women!"

      Okay, offending over 50% of the population is their new marketing strategy??

      REPORT THIS COMMENT:
    • Meaghan Coles MADISON, WI
      • almost 3 years ago

      Sexism isn't fair, just, or correct.

      REPORT THIS COMMENT:

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