Thank J. Crew for its heartwarming "pink toenail polish" ad
  • Petitioned J. Crew Corporate Headquarters

This petition was delivered to:

J. Crew Corporate Headquarters

Thank J. Crew for its heartwarming "pink toenail polish" ad

    1. Petition by

      Truth Wins Out

The clothing store J. Crew released an ad this week that featured the company’s president and creative director Jenna Lyons painting the toenails of her son Beckett. The text read: "Saturday with Jenna: Lucky for me, I ended up with a boy whose favorite color is pink. Toenail painting is way more fun in neon."

Needless to say, the wingnuts went ballistic and attacked J. Crew for allegedly distorting gender roles – which presumably will turn kids gay or transgender. Erin Brown of the right-wing Media Research Center called the ad "blatant propaganda celebrating transgendered children."

FOX commentator Dr. Keith Albow chimed with this “brilliant” nugget of advice:
“Yeah, well, it may be fun and games now, Jenna, but at least put some money aside for psychotherapy for the kid—and maybe a little for others who’ll be affected by your ‘innocent’ pleasure."

Not only are Dr. Albow and Ms. Brown pandering to outmoded stereotypes about gender roles, gender identitiy, and sexual orientation, but the implication is that only heteronormative children deserve to be celebrated. This is ridiculous -- all children deserve to be celebrated, whatever color they choose to paint their toenails. Furthermore, Dr. Jack Drescher, a respected New York City psychiatrist, disputed claims that toenail painting will influence a child’s sexuality. He says that sexual orientation comes from deep inside a person, not from superficial outside influences like toenail polish.

Clearly, anti-gay forces are gearing up to exploit this situation and sexualize this innocent ad for political gain. In their zeal to recreate their mythical version of 1950’s America, they will no doubt savage J. Crew and flood the company with e-mails demanding that they dump the ad.

Let’s not let the voices of religious extremism and cultural rigidity be the only ones heard by J. Crew. Please sign our petition today thanking J. Crew for the company’s willingness to publish this fine ad. Let this company know that their real customer-base is not closed-minded bigots, but forward-thinking progressives who don’t agree with self-righteous scolds like Dr. Keith Albow.

Recent signatures


    1. Harry Potter Alliance Conjures Pink Toenails Against Bullying

      A few weeks ago, clothing store J. Crew ran an ad showing company president and creative director Jenna Lyons painting her son Beckett's toenails. The tagline read: "Saturday with Jenna: Lucky for me, I ended up with a boy whose favorite color is...

    2. Reached 10 signatures
    3. Truth Wins Out Founder and Executive Director Wayne Besen on the Huffington Post about TWO's petition in support of J. Crew, Jenna & Beckett

    4. Reached 6 signatures
    5. A great (and uplifting!) post from the Forbes blog about this petition:

    6. Reached 5 signatures


    Reasons for signing

    • Donna Hajos MONTGOMERY, AL
      • over 3 years ago

      Wonderful advert!! Children are beautiful and should be celebrated in every way!

      Why is it acceptable - actually encouraged even for girls to be "tomboys" and yet a boy who wants to play house or chef or with dolls is somehow bad?? (They'll do all these things when they grow up - it's called daily life - especially if you're a parent!)

      Women are the first to complain about the lack of sensitivity in men and yet they beat it out of them from their earliest memories trying to "make a man" out of them. Grow up people! Allow boys and men to be human and everything else will be just as it's supposed to be!

      As for relationships, love is love! It frankly doesn't care about such things as race, color, gender, age or any other limiting factor we put on it! You can manipulate the mind... but you cannot change what is in the heart.

    • Timothy Wright CHICAGO, IL
      • over 3 years ago

      Hey J. Crew: Here's to parents and kids enjoying each others company and working towards creating a great new generation of smart, creative, and diverse adults!

    • Linda Chen TORONTO, CANADA
      • over 3 years ago

      Another reason to shop at J Crew!

    • Heidi Braun SUWANEE, GA
      • over 3 years ago

      I have been a loyal J.Crew customer for over a decade and as a Sociology Major who has a concentration in Gender and Sexuality, I can guarantee you this ad is anything but harmful. It is beautiful and represents nothing but love and the way life should be. Please don't listen to the hateful comments. I am more loyal to your company and more proud of it for this ad than I have ever been before. Thank you.

    • lindsay ziegler WHITEHORSE, CANADA
      • over 3 years ago

      I work at a daycare and we paint the boys nails whenever we do the girls. It's fun!


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