Tell Zappos Women Are More Than Objects
  • Petitioned Zappos.com

This petition was delivered to:

Zappos.com

Tell Zappos Women Are More Than Objects

    1. Miss Representation
    2. Petition by

      Miss Representation

      Ross, CA

 

The new ads for Zappos.com, which feature the slogan "More than shoes," use naked female models to sell their clothing. They do this by drawing attention to specific areas of the women's bodies, which blatantly objectifies them. The campaign encourages customers to see the models as dolls, and actually allows one to adorn them with virtual clothing.

This perpetuates dehumanizing attitudes towards women and girls. With these ads Zappos is contributing to the idea that women and girls' value lies only in their youth, beauty and sexuality. We believe that women are "more than" that.

In each of the advertisements released thus far, there are also men who stare at the naked women. At least two of the ads make reference to being "noticed," again implying that women and girls are only worth paying attention to when displaying their bodies (and even more so when displaying their bodies for men).

It's time to stop the misrepresentation of women in advertising. 

MissRepresentation.org asks you to join us in opposing this Zappos.com ad campaign, and in asking the company to halt the publication and promotion of said advertisements. 

 

Recent signatures

    News

    1. Reached 2,000 signatures
    2. Another Protest Video Made by Teens

      Miss Representation
      Petition Organizer

      Bree and Molly are back in this subversive video calling out Zappos' demeaning advertising. Check it out! http://youtu.be/vIlv0sxW3zk

    3. Reached 1,000 signatures
    4. High School Students Ask People to Reflect on Zappos Ads

      Miss Representation
      Petition Organizer

      Two high schoolers in San Francisco took to the streets to videotape the reactions of ordinary citizens to the Zappos ads. Watch and get inspired by some motivated young people making a difference!

    5. Reached 500 signatures
    6. Ad Jamming the Zappos Ads!

      Shelby Knox
      Senior Campaigner

      The site Powered By Girl is asking readers to alter the offensive Zappos ads to send the company a message that objectifying women is not ok! Create your own ad, share it in the gallery, and share it with the Women's Rights page on Facebook!

    7. Zappos.com, Now Selling Naked Ladies?

      Miss Representation
      Petition Organizer

      Change.org has just written an official blog in support of our petition. Check it out!

    8. Zappos.com, Now Selling Naked Ladies?

      Alex DiBranco
      Petition Organizer

      Sexualizing women in skimpy clothes is a typical clothing advertising ploy, but Zappos.com’s new ad campaign is drawing fire for zooming straight ahead and skipping the skimpy clothes.
      The new ad campaign for the online shopping giant portrays...

    9. Zappos' New Ads Dehumanize Women

      Miss Representation
      Petition Organizer

      "It’s a tough fight, but we are confident that the small actions of many will ultimately lead to some big changes."

    10. Using Zappos' "radical" idea to challenge them

      Miss Representation
      Petition Organizer

      Zappos' ad campaign has been lauded as being "radical" and innovative for its use of scan-able codes which allow the viewer to dress the naked models in their ads. Now we're using the same idea, QR codes, to spread this petition. Check out the link.

    11. Reached 250 signatures

    Supporters

    Reasons for signing

    • Emily Harwood PORTLAND, OR
      • about 3 years ago

      I have been a loyal Zappos customer for many years, but this is outrageous! I hadn't seen the ads before now, but I am deeply disappointed in the company and will take my business elsewhere.

      REPORT THIS COMMENT:
    • Caroline Lonski MISSOULA, MT
      • about 3 years ago

      I believe that Zappos IS a cutting-edge business that DOES care for its customers, but this time conveniently & cowardly chose financial gain over integrity. I believe that Zappos management possesses the insight and motivation to acknowledge PUBLICLY, HONESTLY AND LOUDLY that they made a hugely misogynistic mistake. It's not too late, Zappos; this could be your moment to be one of the first businesses to jump into the 21st Century, 11 years late but still ahead.

      REPORT THIS COMMENT:
    • Xiaolu Liu WASHINGTON, DC
      • about 3 years ago

      I shop on Zappos and appreciate its services - I'd like for it to promote a more egalitarian services. :)

      REPORT THIS COMMENT:
    • Melissa Munda SAN CARLOS, CA
      • about 3 years ago

      I believe that women needed to be treated with more respect and value than the media allows for today!

      REPORT THIS COMMENT:
    • Rachel Lewis ELON, NC
      • about 3 years ago

      It's dehumanizing, it's disgusting, and I simply will not tolerate this madness.

      REPORT THIS COMMENT:

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