• Petitioned Kevin Gustin

This petition was delivered to:

VP, Creative Director, Means Advertising
Kevin Gustin
Vice President of Sales, Tire Engineers
Michael Johnston

Tell Tire Engineers and Means Advertising to Stop Using Live Chimps In Their Ads

    1. Petition by

      For Tomorrow

The use of live chimpanzees in entertainment (especially in human settings) harms conservation efforts by encouraging misguided perceptions of the species's conservation status and prompts viewers to inaccurately believe that chimps are suitable as pets. "Actor" chimps are very young.  They are taken from their mothers just after birth and must be coerced into obedience often with food deprivation, physical abuse, or electric shock. The continued exploitation of this endangered species cannot be tolerated.  

For more info and way to help, visit our blog: www.4-2morrow.blogspot.com/2012/02/alabama-company-uses-live-chimps-in-tv.


Act to make a difference.

Recent signatures


    1. Reached 250 signatures


    Reasons for signing

    • Chris Harris ST. THOMAS, CANADA
      • over 2 years ago

      Jane Goodall agrees: It is unethical to use chimps or other wild animals in commercials or for entertainment. The "creative marketing geniuses" at Tire Engineers and Means Advertising are stuck in a mid-20th century mindset and need to change.

    • cris hensley ALBION, IN
      • over 2 years ago

      Since I work in exotic animal rescue and sanctuary I see the results of what happens to chimps when their career is over. The lucky ones get into a sanctuary like ours the unlucky a lab, canned hunt or death.

    • Jennifer Feuerstein FORT PIERCE, FL
      • over 2 years ago

      Chimpanzees do not belong in entertainment and advertising. CGI makes the use of live chimps obsolete. Please research this issue, and then pledge to never again use chimps in your advertising.

    • Laura Ginn WASHINGTON, MO
      • over 2 years ago

      I encourage you to join Monster, Dice Holdings, Dodge, Gap, Levi's, Bridgestone, and more in their pledges to never use great apes in advertising again. Your commercial features an endangered, intelligent, and YOUNG animal. I encourage you to check with whomever provided the "actor" in your recent commercial in five years - You will find the chimpanzee in your commercial has been sold to medical testing, to a roadside zoo, or to one of the sanctuaries that provides home to these chimpanzees when they become "too old" (i.e. strong at around age 7). You're fueling a vicious cycle and a cruel practice.

      Please read Jane Goodall's recent letter to CareerBuilder to learn more: http://www.janegoodall.org/node/11169

    • Patricia Ragan WACUHULA, FL
      • over 2 years ago

      Chimps used in advertising are always taken away from their mothers as tiny infants so that the trainers can teach them human tricks for their business.... and then they are still juveniles when they grow too strong for the trainers to work them. Most show business chimpanzees can not be worked in advertisements or entertainment after the age of 8... yet they can live over 50 years! Tire Engineers is adding nothing to their retirement, and yet someone must provide long term care for them as the trainers will outplace them when they are no longer useful or can be "worked".


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