• Petitioned Robert Greenberg

This petition was delivered to:

CEO, Skechers USA, INC
Robert Greenberg

Tell Skechers to discontinue "Shape Ups For Girls"

    1. Augusta  Christensen
    2. Petition by

      Augusta Christensen

      Ithaca, NY

It has come to our attention that Skechers, the shoe company that has marketed the "Shape Up" sneakers as weight loss tools for women, has begun marketing "Skechers Shape Ups for Girls". Ads for these shoes have run on networks such as Nickelodeon and Cartoon Network, and are clearly geared toward girls as young as pre-school age.

The commercial in question features a band of thin girls singing about their shoes, and being followed around by surly looking boys dressed like ice cream, burgers, and other "junk" foods. Women have plenty of time to be targeted for their weight throughout their lives. By not only marketing a shoe line to young girls, but also not even having an equivalent for boys Skechers is sending  a clear message to girls and women: you're never too young to start hating your body.

This is unacceptable.  Both in theory and practice, this product is offensive and potentially harmful to girls everywhere. Tell Skechers to let kids be kids, and stop body policing young girls! 

Recent signatures


    1. Skechers Shape Ups for Girls STILL missing from the website!

      Augusta  Christensen
      Petition Organizer

      Skechers has been unresponsive in my attempts to contact them, and publicly silent since my rebuttal in the Huffington Post. However, I am pleased to announce that as of 7/13, the shoes have been missing from the website for two months!

    2. Reached 8 signatures
    3. Shelby Knox
      Senior Campaigner

      National Eating Disorders Associations joins the call for Skechers to drop Shape-Ups for Girls:

    4. Shelby Knox
      Senior Campaigner

      Not only are Skechers bad for girls' body image, they're bad for their health, too:

    5. Augusta  Christensen
      Petition Organizer

      Skechers has come out with another badly written explanation that completely misses the point:

    6. Shelby Knox
      Senior Campaigner

      Botox and Better Butts? What Kind of Messages Are We Sending Girls?

    7. Reached 7 signatures
    8. Shelby Knox
      Senior Campaigner

      Skechers Shape-Ups for Girls Teach Us a Valuable Lesson About the Value of Women:

    9. Reached 6 signatures
    10. Shelby Knox
      Senior Campaigner

      The Daily on Augusta's petition: 'A Butt-Kicking for Skechers'

    11. Alex DiBranco
      Petition Organizer

      Petition author takes Sketchers CEO to task with article in HuffPost:

    12. Reached 5 signatures
    13. Shelby Knox
      Senior Campaigner

      NY Daily News Cites Doctors, Advocates Opposed to Skechers Shape-Ups for Girls

    14. Reached 500 signatures


    Reasons for signing

    • Jen Brown LYNNWOOD, WA
      • over 3 years ago

      As a health care professional who works with young women and girls who have eating disorders, all I can say is.... are you kidding me???

    • Stefanie Kaplan RANDOLPH, NJ
      • over 3 years ago

      I find the fact that Sketchers has made Shape Ups for girls disgusting in and of itself, let alone this advertisement. As a public company with a lot of prominence, I wish that all of your departments would consider the complete health of all possible consumers, as opposed to finding every possible way to exploit them, from now on, allowing the company to pride itself on such a fact. An ad campaign speaking of such would definitely have the public supporting Sketchers and buying your merchandise, more so than this horrific line of shoes and its appalling commercial!

    • Gina Mateer AUSTIN, TX
      • over 3 years ago

      Targeting young girls about food/weight issues only decreases the natural ability to regulate intake the intuitive hunger and fullness at an even younger age, diminishing their chances to live a healthy life with a healthy relationship with food and their bodies.

    • Rebecca Noland GALVESTON, TX
      • over 3 years ago

      For real?

      • over 3 years ago

      The Advertising companies and their employers, especially the diet industry has sunken to an all time low. Young girls have enough to deal with as it is, but now we are telling them they they need to lose weight? This isn't the way to get kids healthy, it is a way to make them healthy, it is to get them to buy their products and in the end, many of this girls will develop eating disorders.


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