Tell PETA Violence Against Women is Never Okay.
  • Petitioned People for the Ethical Treatment of Animals (PETA)

This petition was delivered to:

People for the Ethical Treatment of Animals (PETA)

Tell PETA Violence Against Women is Never Okay.

    1. Sacchi Patel
    2. Petition by

      Sacchi Patel

      whippany, NJ

PETA launched a new campaign encouraging people to go Vegan by promoting violence against women. Violence in any form is never okay.

In its latest ploy to correlate being vegan with sex, PETA has over stepped every line in a campaign that would make anyone cringe.  The campaign is called: BWVAKTBOOM: "Boyfriend Went Vegan and Knocked the Bottom out of Me."  Appropriately titled for a series of advertisements that not only display [without any trigger warnings], but highlight and romanticize sexual violence against women.  In its latest ad, PETA portrays a disheveled and physically & sexually battered woman who is the “latest victim” of a boyfriend who went vegan and then “knocked the bottom out of her”.  She is seen with bruises all over her body and even has to wear a neck-brace.


PETA further proves its ignorance around violence against women by boasting a new website for the BWVAKTBOOM campaign where videos can be readily viewed, and there is a [intended-to-be] humorous “call” to prevent BWVAKTBOOM-related injuries. Violent messages are sent, such as:


“For years, women have been open to the physical, emotional, and karmic benefits of veganism. But now, more and more men are discovering the perks of a plant-based diet. More specifically, a dramatic increase in their wang power and sexual stamina.


Unfortunately, the consequences of all this mind-blowing intercourse can often lead to sex injuries such as whiplash, pulled muscles, rug burn, and even a dislocated hip.”


PETA has clearly overlooked any regard for survivors of sexual and domestic violence in this new campaign, while making a mockery out of the seriousness of violence against women.


In taking a stand that there is NEVER an excuse to promote or diminish the real-life impact of violence, I demand the full termination of the BWVAKTBOOM campaign.


Recent signatures


    1. Reached 5,000 signatures
    2. VP speaks on the issue being "funny" and even consensual.

      Sacchi Patel
      Petition Organizer

      Lisa Lange, a senior vice president for PETA, told Yahoo News that the clip is meant to be humorous. "The piece is tongue-in-cheek," she said. "People who watch the ad all the way through see the woman has a mischievous smile. She's happy to go back with him. It's playful."

    3. Reached 25 signatures


    Reasons for signing

    • Heather Larrick TUCSON, AZ
      • 9 months ago

      Violence against anyone is not okay.

    • Nathalie Pownall LONDON, UNITED KINGDOM
      • 9 months ago

      I'm tired of seeing 'sex sells' as a means to objectify women. Animal cruelty isn't sexy so why make your advertising 'so' by playing to the lowest denominator - objectification- the very thing PETA are, and rightly so, vehemently against towards animals and their treatment. Double standards make a shoddy business and even shoddiest campaign

    • Deborah Hendry ADELAIDE, AUSTRALIA
      • 9 months ago

      This is unbelievable! PETA- you are NOT OKAY

    • Shelley Evans ELKTON, MD
      • 10 months ago

      Violence against women is NEVER funny. This ad is entirely inappropriate. I have supported PETA for many years but this and the strong evidence that PETA supports ALF and ELF have prompted me to search for a different animal right org. to support.

    • Mavaddat Javid VANCOUVER, CANADA
      • 10 months ago

      Veganism isn't helped by advocacy that transparently trivialises abuse against women (by feigning "humour").


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