Tell Old Navy: Support Pride in All 50 States
  • Petitioned Toby Lenk

This petition was delivered to:

President, Gap Inc. Direct
Toby Lenk
Chairman and CEO, Gap Inc.
Glenn Murphy
President, Old Navy
Tom Wyatt
Old Navy Customer Service
Old Navy PR
Jenny Heisler

Tell Old Navy: Support Pride in All 50 States

    1. Hallie Gammon
    2. Petition by

      Hallie Gammon

      Bryan, TX

Old Navy recently announced that they will carry a line of gay pride t-shirts for the month of June, bearing rainbow themes and slogans like "Love Proudly," and will donate 10% of the proceeds to the It Gets Better Project. Old Navy's popular, inexpensive clothing and 1,035 locations could have put these shirts and their message of equality in the hands, or at least the consciousness, of people across the United States. Instead, the shirts will only be available in 26 locations, and cannot be purchased online.

Old Navy could have used its broad appeal to give the LGBT community exposure and support of an unprecedented kind. Instead, Old Navy has chosen to treat Pride as a commodity, dabbling in it to see whether there is a "market" for equality. Facebook users on the store's event page are reporting disinterested form letter responses to their customer service emails, with Old Navy representatives suggesting that, if the line is a success, its availability may be expanded in future years. 

Old Navy needs to know that, while the LGBT community appreciates their effort to promote equality, we will not be content with any bone we're thrown. Our identity is not something to be commodified, market tested and discarded if found unprofitable. Far from spreading love and equality, Old Navy's choice of stores is utterly predictable: big cities and blue states where the "gay market" is comfortably established. By not making the line available in every store, Old Navy is reinforcing the stereotype that gay people do not exist in small-town America, or if they do, it is not yet time for them to "Love Proudly."

Tell Old Navy: make Pride available in every store in all 50 states!

Recent signatures


    1. Reached 2 signatures
    2. Hallie Gammon
      Petition Organizer

      An email a Facebook user received from Old Navy: "Thank you for your email regarding the Old Navy Pride 2011 T-shirts. Unfortunately, we no longer have any of the Pride T-shirts available online or in stores. We apologize for any disappointment this may cause. As a fashion retailer, we continually strive to create new designs and, as a result, our collections are constantly changing. We frequently bring popular products back, so we will be sure to share with our merchandising team your desire to see this product in the future."

    3. Hallie Gammon
      Petition Organizer

      Extensive coverage of this petition from :

    4. Hallie Gammon
      Petition Organizer

      News from Nevada: "Went to get my pride shirt today... At the ONLY store in Nevada. They were sold out within one hour because 75% of them got shipped off to customers in other states and one woman bought out the rest. They won't be getting any more."

    5. Hallie Gammon
      Petition Organizer

      Update from an Old Navy manager in Iowa, via Facebook: "FYI: Hey! I am a manager at the Jordan Creek Old Navy. We received an update today saying that the shirts were on backorder but will be arriving to select stores Thursday and Friday. I'm so sorry for the inconvenience! I'm not quite sure why they are not selling them online. This is the first year that Old Navy has made a Pride tshirt, and this may be a test for the market."

    6. Reached 2 signatures
    7. Hallie Gammon
      Petition Organizer

      Nearly 2000 people have signed, and still nothing from Old Navy. I've updated the signature goal to 2500 -- please keep sharing!

    8. Hallie Gammon
      Petition Organizer

      A New Yorker says "SO disappointed to find that not only are you NOT selling them in all the stores, but you're not even ADVERTISING them in the stores you're supposed to be selling them in. Went to your 34th Street store in NYC half a dozen times and found no mention, no advertising, no shirts, no nothing."

    9. Hallie Gammon
      Petition Organizer

      Facebook users are reporting very few shirts in stock, even at the Old Navy stores that are scheduled to get them:

      "In store in Tysons Corner VA today I was told that I should call before coming back because they are only scheduled to receive 35 shirts. That's right - 35. I asked if that was 35 boxes, or 35 of each, 35 total shirts. :("

      " Cambridge Old Navy said they're getting 19(!) on Thursday."

    10. Hallie Gammon
      Petition Organizer

      The shirts DO exist! A Facebook user on the "Love Proudly" event page () says "I charge sent a shirt wednesday and received it today! =D"

    11. Joe Mirabella
      Petition Organizer

      Where are the shirts? No one has seen them.

    12. Reached 1 signatures
    13. Hallie Gammon
      Petition Organizer

      A comment from an Old Navy customer service rep on their Facebook page: "‎@all - We appreciate all the feedback on the shirts and are passing it along so it can be considered when we offer this again. Thanks for your support! Kathy@CustomerRelations"

      Let's keep sending that feedback!

    14. Hallie Gammon
      Petition Organizer

      We've already passed the original goal of 1000 signatures -- let's see if we can get 2000 by Saturday!

    15. Reached 1 signatures
    16. Hallie Gammon
      Petition Organizer

      With over 800 signatures in just two days, I've updated the petition goal to 2000 signatures. Thanks for your support, and please keep signing and sharing!

    17. Reached 750 signatures
    18. Hallie Gammon
      Petition Organizer

      Another way to invite your friends to sign! The petition is now a Facebook event you can invite them to:

    19. Hallie Gammon
      Petition Organizer

      If you have a moment, head over and sign another petition on this site aimed specifically at asking Old Navy to make the shirts available in Tennessee:

      As the petition's author, Evelyn Crockett, says, "In light of the passing of the "Don't Say Gay" bill SB0049 in Tennessee the refusal to sell these shirts is nothing less than a company willfully turning their back on the LGBT community of a state currently at the center of a gay rights struggle."

    20. Reached 100 signatures


    Reasons for signing

    • Lena Ferdinand CHICAGO, IL
      • over 3 years ago

      Please make these shirts available to everyone. I went three times to the flagship store in Chicago, without any luck. That was quite disappointing.

      • over 3 years ago

      I can sort of understand that Old Navy is in business to make a profit. But why not at least make this t-shirt available on your website?

    • Sara Danks CINCINNATI, OH
      • over 3 years ago

      I was really disappointed when I could not find this shirt in my store. I am a frequent Old Navy shopper (in fact, it is probably one of the few stores I frequent regularly) and this makes me re-think shopping in the stores.

    • Lyle Jeff CROWNPOINT, NM
      • over 3 years ago

      I would SO love a shirt like that! <3

    • Leeann Penley SAINT JOSEPH, MI
      • over 3 years ago

      I work for Old Navy in Benton Harbor, MI and would LOVE to see these sold in my store. If not at least make them online.


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