Irene Rosenfeld, CEO, Kraft
Christopher Fraleigh, CEO, Sara Lee
Jerry Lynch, Chief Sustainability Officer, General Mills
John Bryant, Executive Vice President and COO, Kellogg
Michael Duke, CEO, Walmart
David Dillon, CEO, Kroger
Brendon Cull, Media Relations, Kroger
Steve Burd, CEO, Safeway
Teena Massingill, Public Affairs, Safeway
Jim Sinegal, CEO, Costco
Jeff Dahncke, Public Relations Officer, Pepsi
Julie Hamp, SVP of Communications, Pepsi
Michael Mitchell, Senior Director of Corporate External Communications, Kraft
Gary Rodkin, CEO and President, ConAgra
Regina DeMars, Press Officer, ConAgra
Janel Haugarth, EVP of Merchandising and Logistics, Supervalu
Jon Harris, Senior Vice President of Global Communications, Sara Lee
Media Hotline, Media Hotline, Kellogg
I am one of millions who are now seeking non-GMO foods and urge you to instruct your supply chain to not use GM alfalfa. In fact, I urge you to abandon all genetically modified (GM) ingredients. This will prove to be a wise business strategy, as a consumer tipping point against GMOs is expected soon in North America. When such a tipping point was achieved in Europe in late April 1999, major...
I am one of millions who are now seeking non-GMO foods and urge you to instruct your supply chain to not use GM alfalfa. In fact, I urge you to abandon all genetically modified (GM) ingredients. This will prove to be a wise business strategy, as a consumer tipping point against GMOs is expected soon in North America. When such a tipping point was achieved in Europe in late April 1999, major companies quickly committed to remove GM ingredients within a single week. This caught the biotech industry by surprise, whose pundits had predicted earlier in the year that GMOs would replace 95% of all commercial seeds in the world within just five years.
There are enough signs of a coming tipping point in the US that you don’t have to be caught unprepared, like the European marketers were. “Non-GMO” is the fourth fastest growing label in the US, Non-GMO Action Groups are forming in nearly every state, hundreds of non-GMO speakers have been trained, medical organizations like the American Academy of Environmental Medicine have condemned GMOs and called on all doctors to prescribe non-GMO diets, and numerous studies now implicate GM feed with a range of serious disorders in lab animals. The momentum against GMOs is multiplying rapidly―just as Supermarket News predicted it would more than a year ago.
If the tipping point does come, the introduction of GM alfalfa will prove to be a disaster. It is a perennial plant. If the farmers in your supply chain plant it, the cost to remove it later on (which is a requirement for your products to be declared non-GMO) will be enormous. Tell your suppliers now not to plant the newly de-regulated alfalfa variety. You will save them and you from a huge problem in the not too distant future.
At the same time, I urge you to start finding non-GM replacements for your GM sugar beet sugar, soy and corn derivatives, and cottonseed and canola oils, if you use them. There are already thousands of products that are now enrolled in the Non-GMO Project, with more being added every month. You’ll definitely want to jump on that bandwagon as soon as possible. GMOs will soon be “so last decade.”
Thank you for being sensitive to the needs and desires of your customers who are also your shareholders.