This year, as many as 850,000 girls in the U.S. will pick up a cigarette for the first time.
To make matters worse, declines in youth smoking have stalled in the last few years.
Big Tobacco's marketing tactics are no accident. In 2006, a court determined tobacco companies intentionally targeted youth. But less than a year later, R.J. Reynolds was at it again, by debuting Camel No. 9, a cigarette packaged in a chic black box with hot pink foil.
Designing and marketing cancer-causing cigarettes to girls is wrong. But if we’re going to keep every girl in America from picking up a cigarette, we’ve got to fight back against the deceptive marketing tactics of Big Tobacco. That starts with you taking a stand against the tobacco industry by adding your name today.