Target,Walmart,Meijer,Kohl's,JCPenney,Fruit of the Loom, Handcraft: STOP gender-segregating children's character underwear!!!
  • Petitioning Fruit of the Loom

This petition will be delivered to:

P.O. Box 90015 One Fruit of the Loom Drive Bowling Green, KY 42102
Fruit of the Loom
33 West 34th Street Suite 401 New York, NY 10001
Handcraft
2929 Walker Ave NW, Grand Rapids, MI 49544
Meijer
N56W17000 Ridgewood Dr Menomonee Falls, WI 53051
Kohl's
900 Nicollet Mall, Minneapolis, MN 55403
Target
702 SW 8th St Bentonville, AR 72712
Walmart
6501 Legacy Dr Plano, TX 75024
JCPenney

Target,Walmart,Meijer,Kohl's,JCPenney,Fruit of the Loom, Handcraft: STOP gender-segregating children's character underwear!!!

    1. Andrea Shindeldecker
    2. Petition by

      Andrea Shindeldecker

      Oak Park, IL

Where to begin? My name is Andrea Shindeldecker and I'm many things, but as we say in the business, I am first and foremost, a mother. A mother to two amazing girls. I tell them every day that they are awesome and that they can accomplish whatever they strive for and that boys and girls, men and women are equal. The lessons they're learning in the store aisles, reflect that my sincerest lesson, may hold a kernel of falsehood.

My first-born, Charlotte will be 5 in 2 days. She LOVES Spider-Man. All the superheros, but Spidey is her one, truest love. She has begged, since she was beginning to potty train, for Spidey undies. We even tried the boys. While buying out of the boys department works for t-shirts and pajamas, alas, not for underwear. Today, she got mad. She told me that it's NOT FAIR. That she loves Spider-Man and knows more about him than lots of kids. It's not fair that she can't have the Spidey undies and it makes her SO MAD. If she's not allowed to have something as silly as the underwear, what else can't she have? A very good question indeed.

It's not just Spider-Man that she can't have. It happens with all the children's characters. A boy who loves Dora or Cinderella, a little girl that wants both Thor and Foofa underwear. Every day, they're told told that what they want is only for children of the opposite gender. It seems like such a small thing, but what we are telling small children, on their first MAJOR transition out of babyhood is that their favorite character is not for them. That they are wrong. What a terrible message. Kids can and do like whatever they want. Heroes and princesses alike, are for all children. And if a favored hero can be worn on a day they are nervous such as a recital or a first day at a new school; then why should we deny them that small comfort!? Why should we tell our kids they can only want the characters on one side of the store aisle?
It's a big world, and we tell our kids they are free to be themselves and pursue their own paths. However, we tell them from a young age that they can't be themselves, they can be pink or blue. I want my kids to feel free to embrace all their facets of their diamond personalities, to dream of being like strong heroes and courageous princesses, to be every color of the rainbow. I wish that for your kids too.

Let's start with the underwear, and we'll work our way out to the outermost layers of clothing.

To:
Fruit of the Loom, P.O. Box 90015 One Fruit of the Loom Drive Bowling Green, KY 42102
Handcraft, 33 West 34th Street Suite 401 New York, NY 10001
Meijer, 2929 Walker Ave NW, Grand Rapids, MI 49544
Kohl's, N56W17000 Ridgewood Dr Menomonee Falls, WI 53051
Target, 900 Nicollet Mall, Minneapolis, MN 55403
Walmart, 702 SW 8th St Bentonville, AR 72712
JCPenney, 6501 Legacy Dr Plano, TX 75024
STOP gender-segregating children's character underwear!!! We'd like to see them in-stores, but we'd be thrilled if you met us half-way to begin. Please make characters available for online order in "boy' OR "girl cuts.
Every kid should be able to wear their hero!

Sincerely,
[Your name]

Recent signatures

    News

    1. Still in it!

      Andrea Shindeldecker
      Petition Organizer

      There's been some delay in progress. My apologies that the end of the school year began sucking time and energy like no other! We're back and we're pushing on to victory this summer. Sign and share!

    2. Almost there!

      Andrea Shindeldecker
      Petition Organizer

      I've had some encouraging news from one of the manufacturers on how easy it would be to make this a reality. I need to take this to the retailers. If we could share this and get to 5000 signatures, I will add that to the old fashioned paper letters that I will be sending to all the major retailers. The lines of communication are open. They are willing to listen. We just need to make sure they know that there is a demand and that we are a consumer base worth their time and effort to woo!

    3. Reached 4,000 signatures
    4. 3500 and counting!

      Andrea Shindeldecker
      Petition Organizer

      We have 3500 signatures already! Thank you for your support. The lines of communication are open. One of the largest manufacturers has not problem producing the product, but the retailers have to request it. so I continue on, The retailers seem politely receptive, a few more signatures could encourage them to open up more! Share if you can and thank you again!

    5. Reached 3,000 signatures

    Supporters

    Reasons for signing

    • Martha Wilson BURKE, VA
      • 14 days ago

      My granddaughter wants something besides princesses and frills, would like underwear with dinosaurs, cars, trucks, superheroes, would be a great niche in the market and would fly off the shelves!!!!

      REPORT THIS COMMENT:
    • EB Harris LOUISVILLE, KY
      • 3 months ago

      My daughter doesn't care about princesses, ponies or any other female-designated decoration. She likes animals, dinosaurs, cars, dragons, etc. Please make underwear, and clothes for that matter, that work for all kiddos.

      Thanks.

      REPORT THIS COMMENT:
    • brenda vega CHICAGO, IL
      • 3 months ago

      My daughter hates pink and princesses she loves super heros. She finally got a pack of non pink super hero undies and the next time we went back they kept the super heros and turned everything pink not all girls like pink and shouldn't be forced to!!!!!

      REPORT THIS COMMENT:
    • Nadine Baksh SAINT GEORGES, GRENADA
      • 4 months ago

      Because my 5 year old daughter loves spiderman, and as she say 'girls can have spiderman too, right mummy'

      REPORT THIS COMMENT:
    • Hannibal Sheen TORONTO, CANADA
      • 4 months ago

      I hate that this is still going on. Every time I go into a store and see gender segregated underwear or anything else for that matter, I am immediately annoyed. Why shouldn't girls be allowed to have superhero or transformers underwear and why shouldn't boys be allowed to have princess or Dora the Explorer underwear? There should be equal amounts of each for girls and boys! I don't have kids but I know that if I was still a little kid, I would prefer to have the superhero underwear rather than the princess underwear. This must stop!

      REPORT THIS COMMENT:

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