Leave the Logo Alone!
  • Petitioning SUNY Geneseo

This petition will be delivered to:

SUNY Geneseo

Leave the Logo Alone!

    1. Philip Romano
    2. Petition by

      Philip Romano

      Geneseo, NY

For over 25 years, Geneseo has had a unique, memorable wordmark that instantly identifies the College. Over the last few years, Geneseo has been working with a branding firm "to improve Geneseo's branding and communications."

The result, however, is bland, unappealing, and seems to serve no purpose other than, as one observer notes, "change for the sake of change." Other comments include "boring," "generic," "plain," "disappointing," "meh," "ugly," "bleh!," "mundane," "forgettable," "mediocre," "senseless," "no character at all," a "bad call," and an overall conclusion that "the old wave wordmark was much nicer."

This is not a logo or a wordmark. This is the word "Geneseo" typed in an unappealing font with no memorable characteristics whatsoever. Please, Geneseo, reconsider this choice. There's no need to fix what's not broken. The wave wordmark is meaningful and much better at "representing the enduring quality and timelessness of Geneseo," which is what it is intended to do. Changing it will only cause confusion and be costly during the transition, and is a terrible choice to be the "primary visual branding element in all print, electronic and signage applications." The wave wordmark does a perfect job and is already well-loved.

Save the Wave!


Recent signatures


    1. Reached 1,000 signatures


    Reasons for signing

    • Amy Rybczynski ROCHESTER, NY
      • over 1 year ago

      Geneseo needs more of an identity than that blah logo can provide. The old one is so much better.

    • James McLean GENESEO, NY
      • over 1 year ago

      The new wordmark is, in a word, ugly. Of the 7 letters, only the G and S look appealing.

    • Jeff Crompton WAWARSING, NY 12489, NY
      • almost 2 years ago

      Because the new one looks like someone made it in Microsoft Paint.

    • Sarah Lawson EAST BETHANY, NY
      • almost 2 years ago

      I'm protesting not only the switch to a logo that completely lacks character, but the outrageous price tag that goes with it. I and many of my fellow students have trouble paying for college, even with the reasonable tuition that SUNY Geneseo offers. Just because it's the "usual way" to go through a company doesn't mean it's the best or most cost-efficient way.

    • Mariely Vazquez MARIELYST, GREECE
      • almost 2 years ago



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