Stop Using Sex to Educate Drivers on Safety
  • Petitioned Graham Steele

This petition was delivered to:

Nova Scotia's Minister of Finance
Graham Steele
Communications Manager, Halifax Harbour Bridges
Alison MacDonald
CEO and General Manager of Halifax Harbour Bridges
Steve Snider

Stop Using Sex to Educate Drivers on Safety

    1. Suzanne Lively
    2. Petition by

      Suzanne Lively

      Halifax, Canada

The government of Nova Scotia in Canada needs to set a better example. It is unacceptable for a government commission to create a safe driving campaign with sexualized images of a young woman who constantly uses sexual innuendo to talk about bridge safety.

The Province of Nova Scotia’s Halifax-Dartmouth Bridge Commission started a campaign to raise awareness of bridge safety. On May 14, 2012 they launched their Safe Driving Campaign titled “Listen to Bridget.” Bridget is a fake persona that has been described as a” breathy 25 year old in stilettoes with lots of eye makeup,” who sends out constant sexualized messages about bridge safety. The two ad slogans are: 1)” I like a driver who takes it slow” and 2) “hey you, eyes on the road” https://www.hdbc.ca/bridget.asp

 

A great number of people from Nova Scotia, men and women alike, would like to see this campaign end. Let’s change the two slogans above to “I like a government who respects their constituents” and “Hey you, stop the “Listen to Bridget” Safe Driving Campaign.

This campaign seems to be directed totally at men since her twitter description says, “Watch your speed on my bridge, fastboy. Or watch out.” For examples of the numerous sexual messages ‘Bridget’ is tweeting, check out her twitter page: https://twitter.com/#!/ListenToBridget

It seems that the provincial government has decided to champion the use of sex and a sexualized young female persona to ‘educate’ the public. Is this a role model that the government wants to set for the younger women in the province of Nova Scotia?” This image is sexist and demeaning to both men and women, as it insinuates that men in Nova Scotia all think with their libido. Give some credit to the women and men of Nova Scotia and stop insulting their intelligence.

“Bridget” insults the men and women living in Nova Scotia further with radio ads that refer to listeners with derogatory names, such as morons, dummy, and dirt bags. This lack of respect needs to stop. We understand the need to increase awareness of bridge safety, but there are better ways to reach the public then by denigrating them.

Governments are supposed to be Leaders. Start leading by setting better examples and stop the “Listen to Bridget” Campaign.

 

Recent signatures

    News

    1. News 95.7 All News Radio - June 5, 2012

      Suzanne Lively
      Petition Organizer

      Head of Halifax Harbour Bridges sticks up for 'Bridget' campaign

      Quote: "CEO Steve Snider tells News 95.7, he's been surprised by the negative reaction. "
      "I realized when the campaign was developed - and by the way, I'm the guy who approved it - I knew that it was a bit edgy, but I thought it would be appreciated and accepted for what it is, and that is an effort to focus on safety issues of travelling across the bridges," he said.

    2. "Halifax Safe-Driving Ads: Sexy....." - Huffington Post - June 3, 2012

      Suzanne Lively
      Petition Organizer

      Halifax Safe-Driving Ads: Sexy 'Bridget' Ads Criticized By Women Advocates

    3. "Sexy Halifax safe-driving ads crash..." - Globe and Mail - June 3, 2012

      Suzanne Lively
      Petition Organizer

      "Sexy Halifax safe-driving ads crash and burn with women advocates"
      by Melanie Patten

    4. Reached 250 signatures
    5. "Some drivers don't want to listen to Bridget" - Chronicle Herald - May 24,

      Suzanne Lively
      Petition Organizer

      The article helps to inform people this petition exists, if they do not already know, and it includes a working link to this site.

      This petition is causing controversy and initiating discussion around the "Listen to Bridget" campaign, which is always helpful. Ultimately, we hope the discussions lead to ending the campaign. To end the campaign, it will need be clear that people want this to happen and that requires signatures. Signatures offer evidence that people want the campaign to end.

      This petition's success now lies in the hands of the people in the HRM. If people in the HRM want this campaign to end, then it is up to them to sign the petition and to get others to sign as well.

    6. Reached 100 signatures
    7. Metro News in Halifax, May 24, 2012 Article

      Suzanne Lively
      Petition Organizer

      "Online petition wants to run sexy Bridget off the road" - May 24, 2012

      Lets local people know the petition exists. So, those people who are also unhappy with the campaign and would like to see it stop now have a way to take action. They can sign the petition and share it to get others to sign it as well

    8. Reached 50 signatures

    Supporters

    Reasons for signing

    • Darla Wasilenko DARTMOUTH N.S., CANADA
      • over 2 years ago

      My Concern is the manuipulation and sexism behind this campagian. I`d also like to express that we are also an educated province full of promise and hope and I find it frighting that we as citizens are willing to be represented in this demeanig manner. We have enough problems with our Government selling us out every time we have an opportunity for economical advancement. It sadnes me that all parties involved would represent its people in such a backward, repressing way. Id like to remind us all that we are all apart of a great Country that is striving to catch up in many areas with other parts of Canada and the way in which we are representing ourselves is less then beneath this beautiful Province.

      REPORT THIS COMMENT:
    • Paul Meagher HALIFAX, CANADA
      • over 2 years ago

      Degrading toward women,it crosses the line too far.

      REPORT THIS COMMENT:
    • Andrew Pickett HALIFAX, CANADA
      • over 2 years ago

      Sexism, in jest or for public safety, is still sexism. There's no reason a bridge safety campaign couldn't have been respectful of women and men.

      REPORT THIS COMMENT:
    • Tamara Ferns TORONTO, CANADA
      • over 2 years ago

      I find the ads degrading to women and insulting to men. As well, they only seem to target their message to one half of the population. How a sexualized female image gets one to drive safer is beyond me. Shame on the Nova Scotia government.

      REPORT THIS COMMENT:
    • Kimberly Smith DARTMOUTH, NOVA SCOTIA, CANADA
      • over 2 years ago

      I can't believe the blantant sexual content that is suppose to educate us. SHAME!! Have some respect.

      REPORT THIS COMMENT:

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