Stop Selling Sexist Avengers T-Shirts @DisneyStore. Women Can Be Heroes Too! #NotBuyingIt
  • Petitioned Disney Store

This petition was delivered to:

Disney Store
Executive Vice President, Global Disney Store
Paul Gainer
Director, Corporate Communications/PR at The Walt Disney Company
Nidia Caceros

Stop Selling Sexist Avengers T-Shirts @DisneyStore. Women Can Be Heroes Too! #NotBuyingIt

    1. Petition by

UPDATE: The Disney Store Has Removed the "I Need A Hero" T-Shirt from Their Online Store, but is still selling the "Be a Hero" shirt only for boys and the "I Only Kiss Heroes" shirt just for women.

The Disney Store is selling Avengers t-shirts for women with the slogan "I Need a Hero" and "I Only Kiss Heroes," and an Iron Man t-shirt for boys that reads "Be a Hero." This sends a harmful message about who can and cannot be a leader in this world. These shirts promote the idea that men and boys are meant to do the saving, and that women and girls are the ones who need to be saved.

We believe that women can be heroes too, and as one of the most recognizable children's brands in the world, it's especially important that Disney takes responsibility for the messages they deliver to our youngest and most vulnerable.

Please sign and share this petition to let the Disney Store know: as long they use limiting gender stereotypes to sell their products, we're #NotBuyingIt!

Recent signatures


    1. Reached 9,000 signatures
    2. "I Need a Hero" T-Shirt No Longer Sold in Disney Store Online!

      After over 1,000 #NotBuyingIt tweets and nearly 8,000 signatures on our petition, the Disney Store has quietly removed the women’s “I Need a Hero” Avengers t-shirt from their website.

      Though they continue to sell the “Be a Hero” t-shirt only for boys (and a “I Only Kiss Heroes” t-shirt just for women) the removal of one t-shirt is significant in that it shows our voices are being heard. And that when we come together to talk back to sexist media we have tremendous power to influence change.

      (Full story:

      Thank you for making a difference!

    3. Reached 8,000 signatures



    Apr 13, 2013

    Women and girls are heroes too @DisneyStore #NotBuyingIt

    Gavin Newsom


    Apr 12, 2013

    We don't need a hero.We need brand team @Disney to see they can bust stereotypes, not reinforce them.Agree?Tell them:



    Apr 12, 2013

    Women can be heroes too! Stop selling sexist t-shirts @DisneyStore. I'm #NotBuyingIt

    Jen Siebel Newsom

    Reasons for signing

    • Jordan Cates LEE'S, MO
      • 7 months ago

      Fuck sexism.

    • Mary Volgman SARTELL, MN
      • 7 months ago

      As a child psychologist and a mother, I am acutely aware of the disservice these gender stereotyped messages do to both girls and boys. Enough already!

    • Christine Edie CINCINNATI, OH
      • 7 months ago

      I have two strong, wonderful young daughters that are seeing that only men (aside from the Black Widow) are superheroes. I can't even find a superhero shirt for girls that isn't pink! Come on!

    • David Barboni NEW LONDON, CT
      • 7 months ago

      Sexism is dead wrong -- besides, we need all the heroes and heroines that we can get.

    • Robin Hoffmann GERMANY
      • 8 months ago

      Little boys and girls should not be worrying about whom to kiss or not. :-(


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