As you know, fast food companies use plastic toys to promote movies and other merchandise.
These toys usually end up in landfill the day after the kids got them.
We pay a heavy environmental price for these toys:
1) Transportation from china that cause pollution.
2) Plastic in landfill that will not degrade.
3) Heavy metals from the batteries inside the toys.
Things can be done differently !
Fast food companies supply kids with a pass code on the cup to let them enter a web site where they can play games for a certain time, earn points and so on. This will increase the marketing power of the fast food companies and will not hurt them one bit.