Save the Sumatran Tiger! Tell Mattel to dump APP!
  • Petitioned Robert Eckert

This petition was delivered to:

CEO, Mattel
Robert Eckert

Save the Sumatran Tiger! Tell Mattel to dump APP!

    1. Petition by

      Greenpeace

  1.  
  2.   
October 2011

Victory

Three months ago Greenpeace began our campaign to persuade Mattel to stop buying paper products linked to rainforest destruction.

Here we are in October, and the company has announced a major new policy on the issue. Asia Pulp and Paper — Indonesia’s most notorious rainforest destroyers – have been dumped by the world’s largest toy company. Today is about sending a clear message: deforestation is bad news for your business.

As the largest toy company in the world, their new policy sends a message to other companies that to be a responsible business you must be vigilant about keeping deforestation out of your products. As part of its new commitments, Mattel has instructed its suppliers to avoid wood fiber from controversial sources, including companies “that are known to be involved in deforestation”. Their policy also aims to increase the amount of recycled paper used in their business, as well as to boost the use of wood products certified by the Forest Stewardship Council (FSC).

So Barbie and Ken are back together, and the DreamDozer ™ has been put back in the garage. So much of this is due to your enthusiasm and engagement over the last few months. Thank you for your support and all you do.

Here's a video thanking you from our Forests Campaigner, Rolf Skar: http://www.youtube.com/watch?feature=player_embedded&v=UccEBN1KP8Q

Only 400 wild Sumatran tigers are left in the world. That’s fewer tigers than sheets in a ream of paper. There are no tigers to spare, and there’s no time to spare if we want to save them.

In 1930, there were three subspecies of unique, majestic tigers found in Indonesia. Today, two of them are extinct – and the last one is in real trouble.

They need our help now.

The Sumatran tiger is classified as “critically endangered” – on the brink of extinction and barely hanging on. They’ve lost 93% of their habitat because companies like Asia Pulp & Paper (APP) are destroying their forest homes. Tigers are left to roam barren tracks where they are easily slaughtered by poachers for their body parts or shot by the people moving in.

We can’t wait another day – not when we're dealing with a population of only 400 tigers. If we don’t act now, every one of these beautiful animals will soon be dead.

Without you, the tigers don’t stand a chance. Without your action, APP will continue lining its pockets with profits, poachers will continue shooting these tigers and reselling their body parts in places like China, and these last Sumatran tigers will just be collateral damage.

But together, we can stop them.

Asia Pulp & Paper has been driving Indonesian rainforest destruction at alarming rate to make their products, like packaging for Mattel’s toy products. But it doesn’t have to be that way. We can save the Sumatran tigers from extinction. But we’ve got to act now. Send your letter today and tell Mattel to dump Asia Pulp & Paper and protect forests today!

Recent signatures

    News

    1. Reached 1,500 signatures
    2. "Life in Plastic" Not So Fantastic for Endangered Sumatran Tigers

      A few weeks ago, the World Wildlife Fund gave the world some serious aww factor when they released footage of adorable tiger cubs playing in the Indonesian forest of Bukit Tigapuluh.
      The video was posted on YouTube along with footage of other tigers...

    3. Reached 100 signatures

    Supporters

    Reasons for signing

    • Nicky Nagy JOHANNESBURG, SOUTH AFRICA
      • over 3 years ago

      As if Barbie wasn't doing enough damage already.

      REPORT THIS COMMENT:
    • DENCIE OLSON TIGARD, OR
      • over 3 years ago

      SPEAK UP MATTEL!

      REPORT THIS COMMENT:
    • Felicity Salmon CAMBRIDGE, UNITED KINGDOM
      • over 3 years ago

      Please seriously consider the implications of your supplier choices- as a global brand you can pave the way for responsible resourcing & help to educate your customers in the process (Barbie loves animals, right?!)

      REPORT THIS COMMENT:
    • Deb Brown RALEIGH, NC
      • over 3 years ago

      "Mankind's true moral test, its fundamental test (which lies deeply buried from view), consists of its attitude towards those who are at its mercy: animals."

      --Milan Kundera

      REPORT THIS COMMENT:
    • Max Waller PACOIMA, CA
      • over 3 years ago

      Please do the right deed.

      REPORT THIS COMMENT:

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