Somer Leon decided that she didn't want one more San Francisco woman tricked by crisis pregnancy centers (CPCs). With her volunteer group, the Bay Area Coalition for Our Reproductive Rights (BACORR), Leon launched a campaign on Change.org, calling for truth-in-advertising legislation that would bar these "fake clinics" from claiming non-existent services.
The campaign pointed out that 87% of CPCs mislead or lie to patients, luring in pregnant women with false advertising about offering comprehensive reproductive health care, only to pursue a conservative religious agenda. They lack trained medical personnel, don't provide advertised services, and deceive patients with fabrications about abortion leading to breast cancer, mental illness, and infertility.
The bill passed the local Board of Supervisors with overwhelming support on October 25, 2011. BACORR's petition received credit during a Board for demonstrating significant support for the bill.
BACORR's victory has inspired similar petitions across the country, with individuals asking their local governments to put a stop to deceptive tactics by CPCs and protect women's rights.