Roxy: Stop your "all sex, no surf" ads!

Roxy: Stop your "all sex, no surf" ads!

    1. Cori Schumacher
    2. Petition by

      Cori Schumacher

      Carlsbad, CA

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I’ve been surfing for as long as I can remember and worked hard to become a professional surfer. In my time competing, I noticed that male surfers were able to earn a living off their prowess and performance and easily picked up sponsorships and large prizes at competitions. Female surfers, on the other hand, had to present themselves as modelesque beach babes in order to get meager sponsorships, and even to move forward in many competitions. 

Roxy’s recent advertisement for a surf competition features a 5-time World Champion surfer suggestively undressing without showing us her face, and never actually shows her surfing! This tells young girls it’s more important to be sexy than to be strong or a good surfer.

In the past, Roxy has portrayed itself as a fun, youthful brand and are at the core of women’s surfing culture. Roxy should make young girls feel empowered to surf -- not self-conscious about their bodies.

I'm meeting with Roxy representatives on September 12th and I'll be delivering the signatures from this petition. I’m asking Roxy to step up and be who they say they are -- representatives of the core of women’s surfing -- and to represent healthy, empowering images of female surfers in their marketing.

Roxy can set the standard within surfing that is inspiring to women and girls. Join me in asking Roxy to promote healthy images of female surfers in their advertising so that all girls can be inspired to ride waves.

Recent signatures

    News

    1. Victory!

      Cori Schumacher
      Petition Organizer

      Hello all,

      It has been one year since you supported this petition and I walked it into the Roxy Global headquarters in Orange County, California.

      The executives didn't give me much in the way of information or plans for future representations of women's professional surfing, so we had to play a waiting game.

      I'm happy to inform you that this year's trailer looks MUCH different than last year's!

      A heartfelt thank you for sending such a strong message to Roxy and the rest of the surf industry to "Stop Your All Sex No Surf Ads!" Your voices were heard!

      Many Thanks and Kind Regards Always,

      Cori Schumacher

      http://youtu.be/sBcpSMtUlr4

      2014 ROXY PRO FRANCE 60 FINAL WEB V2

      Uploaded by ASP on 2014-09-11.

    2. Reached 20,000 signatures

    Supporters

    Reasons for signing

    • Ana Paula Kelm Soares CURITIBA, BRAZIL
      • 6 months ago

      This Roxy's advertisement makes me throw up! I never got anything of this brand and I hope I will never get.

      REPORT THIS COMMENT:
    • Rodney Pallister JOONDALUP, AUSTRALIA
      • 6 months ago

      I have young daughter who surfs and i think function should be more relevant than revealing arse..

      REPORT THIS COMMENT:
    • Sarah Vann-Sander AUSTRALIA
      • 6 months ago

      As a female surfer I feel ashamed and exploited. My boyfriend feels ashamed that this exploitation occurs. We hop one day our surfer daughters and sons grow up in a world where this kind of shameful exploitation doesn't occur towards women - especially not in the most soulful sport on the planet.

      REPORT THIS COMMENT:
    • Sandy Mitchell CAPE TOWN, WC, SOUTH AFRICA, SOUTH AFRICA
      • 7 months ago

      Enough of tits and bums!

      REPORT THIS COMMENT:
    • Kate Ibrahim AUSTRALIA
      • 8 months ago

      It's degrading and disheartening for women. I am a surfer with a baby daughter and am hoping things change for her.

      REPORT THIS COMMENT:

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