QUEBECOR MEDIA (SUN TV) Stop being a platform for LGBT hate - make amends
  • Petitioned Canadian Broadcast Standards Council

This petition was delivered to:

Complains General Mailbox
Canadian Broadcast Standards Council
National Chair, Canadian Broadcast Standards Council
Ronald I. Cohen
General Complaint Mailbox
Advertising Standards Canada
Regulatory Affairs
Vice President, Corporate and Institutional Affairs, Quebecor Media Inc.
J. Serge Sasseville
Chairperson of the Board Quebecor Inc.
Françoise Bertrand
Regulatory Office
Quebecor Regulatory Office
Pierre Karl Péladeau - President and C.E.O of Quebecor
Pierre Karl Péladeau

QUEBECOR MEDIA (SUN TV) Stop being a platform for LGBT hate - make amends

    1. Michael  Erickson
    2. Petition by

      Michael Erickson

      Toronto, Canada

Quebecor was irresponsible, unprofessional, demeaning and discriminatory when it allowed a transphobic ad by the Institute for Canadian Values to be aired multiple times on their Sun TV during the month of October 2011 and printed in the Toronto Sun on October 2, 2011.

This ad promotes intolerance against people who might stand out from traditional male or female gender roles.  It falsely identifies an educational resource kit as ‘curriculum’ in order to purposely confuse viewers, incite anger and fuel fear.  The resource kit that is quoted was created to provide teachers with tools to decrease homophobic bullying & assault in school; to lower teen suicide rates; to recognize that there are many different kinds of families in Canada; to end violence against women by addressing the roots of sexism; to teach students that masculinity and femininity are different but equal; and that not everyone is going to fit neatly into the ‘boy box’ or the ‘girl box’.

The ad says these goals of safety, acceptance and equality are “corrupting children”. 

It encourages viewers to gather together and fight for a world filled with hate, hurt and permanent labels - a world where some people are more human than others.

And Quebecor provided a grand public stage for this hurt and hate.

Will Quebecor stand by founder Pierre Péladeau's statement that:
"We aren't just a big media conglomerate. First and foremost, we are a company that is committed to the community and to culture, run by people who want to make a difference."

Or is it a new era for Quebecor under his son, Pierre Karl Péladeau?  Is it an era when profit comes before people?  Is it an era when Quebecor has gotten so big it really is just one more mean, big bully media conglomerate?

Or is Quebecor still a company that wants to make a difference and create a world filled with justice, equality and hope?

Let's hope the circulation of this ad only represents the action of a small number of employees rather than a shift in Quebecor's commitment to community values

Our petition includes SEVEN STEPS TO HEALING AND HOPE that we hope Quebecor will commit to by December 5, 2011 so we don't need to implement our second phase of action. 


The TV ad can be viewed here at 0:59 VIDEO

The print ad can be viewed here PRINT

Recent signatures


    1. Reached 500 signatures


    Reasons for signing

    • Ken Taylor TORONTO, CANADA
      • almost 3 years ago

      I will happily sign this petition. Sun tv is disgusting and is simply an expression of the Tea party in Canada. It was enabled by the neo-fascism of the Harper gang. Their raison d'etre is to change Canada into a mirror image of the U.S. Hopefully, this "sun" will crash and burn, sooner than later. They should be fought every step of the way!

    • Jen Souza TORONTO, CANADA
      • almost 3 years ago

      it's these kind of "ads" which give children the basis for bullying. Promoting intolerance and inequality is what is truly corrupting children.

    • morris drew TORONTO, CANADA
      • almost 3 years ago

      I don't think discriminatory, misinformational ads have a place on the television

    • scott simpson TORONTO, CANADA
      • almost 3 years ago

      Homophobia kills.

      Just ask the parents of gay kids that have committed suicide because of the hate espoused by hate mongerer Charles McVety - and now be extension Quebecor.

    • Sophie Juteau MOUNT HOPE, CANADA
      • almost 3 years ago

      People shouldn't be told how to live their lives


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