• Petitioned Dan Mathews

This petition was delivered to:

Senior Vice President of Media Campaigns, PETA
Dan Mathews
Senior Vice President of Communications, PETA
Lisa Lange

PETA: Stop promoting sexual violence to raise awareness about becoming vegan

    1. Petition by


How does PETA inform you about become vegan safely? By showing a girl walking in pain because her newly vegan boyfriend “knocked the bottom out of her”. This commercial is horrible and doesn’t even mention how one can become vegan safely. PETA continues to sexualize people in order to make them aware of their cause and it needs to stop.

Recent signatures


    1. Reached 100 signatures


    Reasons for signing

    • Catherine Reed BEXLEY, OH
      • 11 months ago


      Lisa Lange, Senior Vice President of Communications, PETA

      Dan Mathews, Senior Vice President of Media Campaigns, PETA

      I am writing to you about your BWVAKTBOOM commercial where you supposedly inform people on how to go vegan safely. I do not like this commercial because it sexualizes people in order to raise awareness for your cause. You will no longer have my support until you start informing people of your cause in a different way other than sexualizing women.

      This commercial is very problematic for women because it shows women as masochistic individuals who like getting the bottom knocked out of them even if they are in tremendous amounts of pain afterwards. You need to come up with different marketing tactics to raise awareness about your cause.

      I was formerly a loyal supporter, but I no longer support PETA. In order to win back my support PETA needs to . I am telling other avid supporters and all of my friends and acquaintances about my thoughts and encouraging them to take the same action.


      Catherine Reed

    • savannah stabile BAKERSFIELD, CA
      • 11 months ago

      i'm a total PETA supporter, but if it causes issues, maybe it should be changed

    • danni spooner LEICESTER, UNITED KINGDOM
      • about 1 year ago

      the most ridiculous advert i've seen.

    • Erin Cassar BALA CYNWYD, PA
      • about 1 year ago

      I think it is abhorrent and counter-productive to promote the ethical treatment of animals by seemingly promoting violence against women.

    • Nikita Maguire SYDNEY, AUSTRALIA
      • about 1 year ago

      vegan involves having mental strength and takes determination! go vegans


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