People power beat Paddy Power!
After just 4 days, 125,000 people signed the petition and Paddy Power were forced to close the bet. The advert became the most ever complained about advert ever, with over 5,000 complaints. The Advertising Standards Authority pulled the advert from all national media and have launched an investigation.
Thank you to everyone who took part in this - we did it!
Paddy Power are currently offering odds on the fact that Oscar Pistorius may not be convicted of the pre-meditated murder of his partner Reeva Steenkamp on February 14 2013.
They are running ads in the national press that read "It's Oscar Time. Money Back If He Walks." The brutal death of a woman at the hands of her partner is not "sport" or "entertainment" and promoting the opportunity to make money from it is a vile and offensive act which anyone with a sense of human dignity and respect for human life must reject.
138 women died in the UK alone as a result of male violence in 2013. This type of random carelessness for the lives of women by Paddy Power is an affront to those women and their families.
I am a survivor of domestic violence and abuse and I know how many women around the world are suffering right now thinking that they are lucky to be alive when poor Reeva Steenkamp is dead.
Paddy Power are putting all survivors and the families of those who died through even more pain and anguish and they must stop.