From Milka Stojanovic: It is with great pleasure that I announce the important victory for nurses and friends of nursing everywhere on behalf of our cause to cancel MTV's "Scrubbing In". Although MTV will still air the remaining six episodes, they have agreed to take these following steps:
1. Less prominent air time, potentially cutting viewership in half - Starting with this past week's episode (airing November 14), MTV promised to move the air time of Scrubbing In from 10 pm to midnight, which our contact said would likely cut viewership in half, from about 500,000 to 250,000.
2. Re-editing some episodes - Three of the six remaining episodes of Scrubbing In will be re-edited to include more clinical scenes featuring nursing skill. Those who have been watching know that the nurses are inexperienced and so far have displayed minimal expertise, so we should not expect too much.
3. "Day in the life of a nurse" MTV website feature - MTV now plans to do a "day in the life of a nurse" feature for its website that they will cross-promote to the 40 million people who follow their Facebook page. It will be several pages of photographs with accompanying text intended to educate viewers about real nursing. We believe that we have someone lined up for this, but if that falls through, we will cast our net wider and seek applications from a larger audience. Thank you.
4. Blog post on nursing on MTV website - MTV would also like to feature a blog post on its website about what it takes to become a nurse. Our contact said that the website receives 10 million unique visitors per month. We will be closely involved in putting this together.
5. Ongoing consultation - Our contact said that if MTV did more nursing programming, they would consult with The Truth About Nursing so we can educate those involved about potential pitfalls and key messages about nursing. It is not clear if Scrubbing In will return after the current season, but if it does, we would rather do what we can to improve the depictions.
We want to thank "The Truth About Nursing" for facilitating such an open and positive negotiation with the executives at MTV about this issue. We also want to send our thanks and appreciation to all of those who signed, shared, tweeted, reported, and spoke out about this cause. We were able to spark a thoughtful discussion not only in our classrooms but in the media as well. Thank you again!