Cancel "Scrubbing In"
  • Petitioned Nick Predescu

This petition was delivered to:

Executive in Charge of Production, MTV
Nick Predescu
Executive in Charge of Production, MTV
Janay Dutton
Executive Producer, MTV
Shannon Fitzgerald
Executive Producer, MTV
David Osper
Publicist, MTV California
Brandi Albahary
Senior Publicist, MTV California
Candice Ashton
Vice President, MTV California
Jennifer Solari
President of MTV
Stephen K. Friedman

Cancel "Scrubbing In"

    1. Milka Stojanovic
    2. Petition by

      Milka Stojanovic

      Milwaukee, WI

  1.  
  2.   
November 2013

Victory

From Milka Stojanovic: It is with great pleasure that I announce the important victory for nurses and friends of nursing everywhere on behalf of our cause to cancel MTV's "Scrubbing In". Although MTV will still air the remaining six episodes, they have agreed to take these following steps:

1. Less prominent air time, potentially cutting viewership in half - Starting with this past week's episode (airing November 14), MTV promised to move the air time of Scrubbing In from 10 pm to midnight, which our contact said would likely cut viewership in half, from about 500,000 to 250,000.

2. Re-editing some episodes - Three of the six remaining episodes of Scrubbing In will be re-edited to include more clinical scenes featuring nursing skill. Those who have been watching know that the nurses are inexperienced and so far have displayed minimal expertise, so we should not expect too much.

3. "Day in the life of a nurse" MTV website feature - MTV now plans to do a "day in the life of a nurse" feature for its website that they will cross-promote to the 40 million people who follow their Facebook page. It will be several pages of photographs with accompanying text intended to educate viewers about real nursing. We believe that we have someone lined up for this, but if that falls through, we will cast our net wider and seek applications from a larger audience. Thank you.

4. Blog post on nursing on MTV website - MTV would also like to feature a blog post on its website about what it takes to become a nurse. Our contact said that the website receives 10 million unique visitors per month. We will be closely involved in putting this together.

5. Ongoing consultation - Our contact said that if MTV did more nursing programming, they would consult with The Truth About Nursing so we can educate those involved about potential pitfalls and key messages about nursing. It is not clear if Scrubbing In will return after the current season, but if it does, we would rather do what we can to improve the depictions.

We want to thank "The Truth About Nursing" for facilitating such an open and positive negotiation with the executives at MTV about this issue. We also want to send our thanks and appreciation to all of those who signed, shared, tweeted, reported, and spoke out about this cause. We were able to spark a thoughtful discussion not only in our classrooms but in the media as well. Thank you again!

This show does not promote a positive image of nursing and it is an insult to the nursing profession as a whole.  We ask that MTV please consider taking this grossly inaccurate dramatization off of the air.  

Recent signatures

    News

    1. J&J Stops Advertising on "Scrubbing In"

      Milka Stojanovic
      Petition Organizer

      Johnson & Johnson has sent the Truth About Nursing correspondence that they have ceased advertising on "Scrubbing In." However, J&J continues to advertise on shows like Grey's Anatomy and the Mindy Project. Help us urge J&J to stop advertising on all media products that degrade nursing.

      Here's the link to our petition - please circulate to friends and colleagues:

      http://www.change.org/petitions/johnson-johnson-end-advertisement-of-all-j-j-products-on-media-that-degrades-nursing

      Johnson & Johnson: End advertisement of all J&J products on media that degrades nursing

      Johnson & Johnson (J&J) has long sought to fuse its image with the image of the nursing profession through the company's Campaign for Nursing's...

    2. Media Coverage of Our Victory:

      Milka Stojanovic
      Petition Organizer
      MTV Reschedules, Edits 'Scrubbing In' After Nursing Orgs Condemn The Show

      MTV will be scrubbing out certain elements of " Scrubbing In," after nonprofit nursing organizations decried the reality show's sudsy depiction of nurses both in and out of the field. Not only will the net be editing the remaining "Scrubbing In" segs to include more clinical scenes that highlight nursing skills, but MTV has also moved the show from its primetime lineup to midnight, where viewership will be decreased.

    3. Victory!

      Milka Stojanovic
      Petition Organizer

      Through pressure from nurses and friends of nursing everywhere as well as collaboration with the team at The Truth About Nursing, MTV has vowed to take five important steps in promoting a more positive image of nursing.

      Click here to read the entire article and to see the five promises made by MTV's Executives: http://www.truthaboutnursing.org/news/2013/nov/12_scrubbing_in.html

      This victory is proof that advocacy and collaboration have a powerful impact on effecting positive outcomes. Thank you to the team at The Truth About Nursing for entering into a discussion with the executives at MTV and helping bring this victory home. Thank you to MTV for responding to our concerns and taking meaningful steps in helping to reestablish a more positive representation of our profession to your viewers. And finally, a huge thank you to everyone who signed, shared, tweeted, emailed, and spoke out about our cause. We would be nowhere without your help and activism.

      Thank you again!

      Scrubbing Less: MTV's Scrubbing In agrees to make some positive changes!

      Scrubbing Less November 16, 2013 -- Since MTV's 10-episode reality show Scrubbing In premiered last month, tens of thousands of nurses, as well as the Truth and other nursing groups, have worked to persuade MTV to cancel the show or at least reduce the damage it is causing. See our original analysis.

    4. Reached 30,000 signatures
    5. Statement from the (ENA) Emergency Nurses Association

      Milka Stojanovic
      Petition Organizer

      Click here to read the ENA's statement about MTV's "Scrubbing In": http://www.ena.org/about/media/BreakingNews/Pages/Scrubbing-In.aspx

      You can also read the full statement below:

      "​ENA is disappointed with the television show "Scrubbing In" and its negative portrayal of the nursing profession. We join the American Nurses Association and our sister nursing organizations in the recommendation to not patronize media channels, companies and sponsors who persist in disrespecting this honorable profession.​"

    6. Incredibly Powerful Statement from the RPNAO:

      Milka Stojanovic
      Petition Organizer

      The Registered Practical Nurses Association of Ontario has spoken out against MTV's "Scrubbing In".

      Excerpt: "...when you’re profiting from the ratings of your new show, try to think about that other number – the number of nurses victimized and alienated by disrespect and violence in their workplaces. Because that number reflects the real reality of nurses."

      Click here to read the entire statement: http://www.rpnao.org/node/610

      Cancel MTV's Scrubbing In!

      October 30, 2013 To: Nick Predescu, Executive in Charge of Production, MTV Janay Dutton, Executive in Charge of Production, MTV Shannon Fitzgerald, Executive Producer, MTV David Osper, Executive Producer, MTV Brandi Albahary, Publicist, MTV California Candice Ashton, Senior Publicist, MTV California Jennifer Solari, Vice President, MTV California Stephen K.

    7. The Truth About Nursing Has Spoken!

      Milka Stojanovic
      Petition Organizer

      "Scrubbing Out: MTV's Scrubbing In Undermines Nursing"

      Click here to read their statement: http://www.truthaboutnursing.org/news/2013/oct/24_scrubbing_in.html

      Click here to join their letter-writing campaign: https://www.change.org/petitions/scrubbing-in-cancel-the-show-or-at-least-give-some-sense-of-real-nursing-skill-and-autonomy

      Scrubbing Out: MTV's Scrubbing In undermines nursing

      Scrubbing Out October 24, 2013 - MTV's new reality show Scrubbing In, which premiered tonight, focuses on nine young travel nurses in California, but it isn't really about nursing. Sure, the show created a firestorm in the nursing community before it even aired because of advance indications that the nurses might come off as twits 'n' sluts.

    8. NNU to MTV: Get Real About Nurses!

      Milka Stojanovic
      Petition Organizer

      Statement by National Nurses United, the largest U.S. organization of nurses, on the new MTV series “Scrubbing In": http://www.nationalnursesunited.org/blog/entry/national-nurses-united-statement-new-mtv-series-scrubbing-in/

      "As long as this series continues we will continue to conduct reality checks on it. Here are some steps nurses and other viewers may take initially to express their concerns. We are reviewing other protests as well. Click to send an email to MTV executives now": http://www.nationalnursesunited.org/page/speakout/nnu-to-mtv-cancel-scrubbing-in?js=false

      National Nurses United Statement New MTV Series "Scrubbing In' | National Nurses United

      It's Time to Get a Reality Check on the Portrayal of Nursing MTV! American television viewers certainly need an honest portrayal of the role and lives of registered nurses. "Scrubbing In," is not it.

    9. Reached 20,000 signatures
    10. WNA Condemns MTV's "Scrubbing In"

      Milka Stojanovic
      Petition Organizer

      The Wisconsin Nurses Association, together with the American Nurses Association and nurses throughout America, is expressing deep concern over MTV’s new reality television show “Scrubbing In": http://www.wisconsinnurses.org/media/WNA_Response_to_Scrubbing_In.pdf

    11. Form Letter to Advertisers

      Milka Stojanovic
      Petition Organizer

      A big thank you to Michelle Brockwind for posting this to the "Cancel Scrubbing in on MTV!" Facebook group page. Feel free to copy-paste and use this to email or snail mail advertisers from the Scrubbing In time slot.

      Don't forget to add a date and your signature.

      Dear Advertiser,

      Your ad for ______________ recently aired during an episode of “Scrubbing in”. A ‘reality‘ MTV show that has very little, if any, basis in reality.
      I am a nurse and I value the reputation of my profession highly as I’m sure most of the nearly 150, 000 of my colleagues in Canada and 3.1 million of my colleagues in the United States do as well. I encourage you to stop supporting this blatant disrespect of my challenging, valuable and sometimes heartbreaking career, by openly removing your advertising from the show’s time slot, if not the network. These steps will help to protect the reputation of nurses everywhere.

      Thank-you,
      [your name]

    12. Reached 15,000 signatures
    13. CBC Ottawa has covered Scrubbing In on the news this evening:

      Milka Stojanovic
      Petition Organizer

      The CEO of the Canadian Nurses Association (CNA-AIIC) as well as nursing students in Ottawa were interviewed. Take a look:

      http://www.cbc.ca/player/News/Canada/Ottawa/ID/2413676245/

    14. A Letter From CNA President Dr. Barbara Mildon

      Milka Stojanovic
      Petition Organizer

      Click here to read the letter: http://www.cna-aiic.ca/~/media/cna/files/en/barb_mildon_letter_to_mtv_e.pdf

      What do you think about Scrubbing In? The Canadian Nurses Association would like to know: http://www.cna-aiic.ca/en/on-the-issues/best-nursing/mtvs-scrubbing-in

    15. Scrub Scrubbing In

      Milka Stojanovic
      Petition Organizer

      That's what the Registered Nurses' Association of Ontario is telling MTV to do!

      Click here to read the letter to MTV: http://rnao.ca/news/scrubbing-in

      Scrub Scrubbing In | Registered Nurses' Association of Ontario

      Scrubbing In is set to premiere on Thursday, October 24. The show sexualizes a group of nurses (female and male) who work in California. They are portrayed in and out of the workplace and sometimes in risqué situations.

    16. Reached 10,000 signatures
    17. Support from the Ontario Nurses' Association

      Milka Stojanovic
      Petition Organizer

      http://www.ona.org/news_details/cancel_scrubbing_in_20131018.html

      We want to thank the ONA for supporting our cause and speaking out against the negative media portrayal of nurses worldwide. Be sure to read their recently published position paper titled "The Image of Nurses".

      Link to position paper: http://www.ona.org/documents/File/positionstatements/ONA_PositionPaper_ImageNurses_201310.pdf

      ONA News

      Sign a petition and help us fight the negative portrayal of nurses in the media. You may already have seen the trailer for the new MTV Show "Scrubbing In," which has been promoted frequently and is set to premier on the cable channel MTV on October 24, 2013.

    18. Reached 5,000 signatures
    19. Reached 3,000 signatures
    20. Facebook Group

      Milka Stojanovic
      Petition Organizer

      Join the Facebook Group "Cancel Scrubbing In on MTV" to connect and chat with others who support our cause.

      https://www.facebook.com/groups/549340341801614/

    21. Reached 2,500 signatures

    Supporters

    Reasons for signing

    • Pascal Mueller ZüRICH, SWITZERLAND
      • 10 months ago

      B

      REPORT THIS COMMENT:
    • Kaitlin Gurr NORTH BAY, CANADA
      • 10 months ago

      I am a future nurse protecting the nursing image that so many have worked to achieve.

      REPORT THIS COMMENT:
    • Pam Lush, RN CMSRN NEW CUMBERLAND, PA
      • 10 months ago

      This is a horrible interpretation of how the actual nursing profession is!!!

      REPORT THIS COMMENT:
    • Alyssa Miller GRAND RAPIDS, MI
      • 10 months ago

      As an RN/BSN I was appalled to see the way this "cast" voluntarily represents our profession. When you are a nurse you must conduct yourself in a manner above reproach. I for one would not entrust the care of my family member to the nurses on this show. They demonstrate a flagrant disregard for professionalism & dignity.

      REPORT THIS COMMENT:
    • Steve Acheatel SAN FRANCISCO, CA
      • 10 months ago

      As a nurse, I am deeply offended that Mtv would disgrace such a noble profession for its own ratings.

      REPORT THIS COMMENT:

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