Stop Trademark Bullying MonsterFishKeepers.com!
  • Petitioned Monster Energy Company

This petition was delivered to:

Monster Energy Company

Stop Trademark Bullying MonsterFishKeepers.com!

    1. Nicole Putnam
    2. Petition by

      Nicole Putnam

      Ocala, FL

Monster Aquaria Network is made up of three aquarium hobby sites and their respective forums: MonsterFishKeepers.com, AquariaCentral.com, and Aquatic-Photography.com.

The Monster Fish Keepers™ Class 38 trademark "M" has been registered with the U.S. Patent and Trademark Office since October of 2007. On February 24th, Monster Energy Company sent a cease and desist letter asking that the "M" logo be dropped from clothing, accessories and stickers. Along with advertising, this merchandise is a source of revenue for Monster Aquaria Network which defrays the cost of maintaining the sites.

Monster Energy Company feels that the "M" logo constitutes trademark infringement and would cause customers confusion with their own MONSTER™, MONSTER ENERGY®, and MONSTER “Claw M®” registered trademarks. (It is unlikely that consumers would mistake a brand marketed to the keepers of large fish in specialty online sites and aquarium stores, for a brand marketed to regular customers in sports facilities and typical grocery and retail establishments.)

The cease and desist letter was in response to MFK filing for a Class 25 trademark (clothing, footwear, and headgear). Monster Aquaria Network needs to sell their branded merchandise in order to keep the sites going, but cannot afford to legally battle with Monster Energy Company to secure their right to continue to do so.  

The law is on the side of Monster Fish Keepers™ (they already hold a Class 38 trademark on their logo). They are not in competiton with Monster Energy Company in any way. The Monster Aquaria Network sites are a place of learning, and a supportive community of hobbyists and conservationists that deserves to thrive.

Monster Energy Company, please stop your corporate bullying of small businesses and online communities. Please immediately halt your actions against Monster Fish Keepers™!

For more information on how to help, please visit: http://support.monsterfishkeepers.com/

Recent signatures

    News

    1. Reached 8,000 signatures
    2. A global pattern of abuse...

      Nicole Putnam
      Petition Organizer

      Apparently, even grooming products overseas are not safe from the bullying tactics of Monster Energy: http://hackettandtiger.com/clients-and-testimonials/fightthemonster/

      Check out Rehab London's concise, crystal clear letter to Monster Energy. It is so obvious that these two brands are entirely unrelated, with completely different trademarks. Please show your support of Rehab London (a range of natural men's grooming products in the UK) by using #FighttheMonster to spread awareness!

    3. What a twist, huh?

      Nicole Putnam
      Petition Organizer

      In an ironic turn of events, the Beastie Boys are suing Monster Energy Co. for using their songs without permission! Let's hope they win in court - it looks like an open and shut case to me.

    4. Reached 7,000 signatures
    5. Creeping along...time to sprint ahead!

      Nicole Putnam
      Petition Organizer

      Hey everyone! Since we doubled our petition's goal, signatures have been accumulating, albeit slowly. Please be sure and share this petition with your online fish friends, and others close to you. Lastly, here is a new article from Tech Dirt...the more press, the better!

      P.S. If you get an "insecure content" notification, load it without the insecure content, even though I believe it's just a harmless JavaScript glitch.

    6. Reached 6,000 signatures
    7. Redoubling our efforts...literally!

      Nicole Putnam
      Petition Organizer

      As you have probably noticed, we have increased our target from 5,000 to 10,000 signatures. Why, you may ask? We at MFK realized that the steam had far from run out on this campaign! In fact, things are just starting to get rolling.

      Considering our member base at MFK is over 97,000 members (sister site Aquaria Central boasts over 130,000 members) 5,000 signatures would have represented a 3% response rate from MFK alone. Given that this petition is being shared internationally, we realized 10,000 signatures was a much more accurate representation of our global community. To end the petition prematurely would have amounted to denying thousands of people a voice.

      Please keep checking Support MFK for updates. On this page, a PayPal link to donate to the Support MonsterFishkeepers legal fund is available, for anyone wishing to contribute. Lawyers are expensive, and their billable hours add up fast. I know that I'm planning on skipping my latte this week and giving $5 to MFK instead.

    8. We couldn't have done it without YOU!

      Nicole Putnam
      Petition Organizer

      As we surpass the 4,000 signature mark, I pause to reflect on all the individuals that made this petition a success. I've had so many Facebook exchanges, email messages, thread posts and private chats with wonderful, dedicated aquarists who feel as strongly about this issue as I do...it feels fantastic to know there are so many of us out there! It affirms what I already knew - quite simply, that fishkeepers are great! Practical Fishkeeping wrote an article about this:
      http://www.practicalfishkeeping.co.uk/content.php?sid=5108

      For every person that I've had the opportunity to connect with, I know there are hundreds more who I haven't had a chance to personally thank. So, THANK YOU to all of the club members and officials, activists and international hobbyists who gave this petition worldwide attention. Without your efforts, the word about this campaign would not have spread at the pace that it did!

      Lastly, don't forget to bookmark and continue to share the Support MFK link:

    9. Reached 4,000 signatures
    10. So, what is it about the word "Monster" anyway?

      Nicole Putnam
      Petition Organizer

      It's just a word...but apparently these fat cat corporations think they can own it. Check out this article about Monster Cable Products Inc.. They apparently hold 70 trademarks on the word monster. "Absurd" is right!

    11. Reached 3,000 signatures
    12. Well over 2,000 signatures reached!

      Nicole Putnam
      Petition Organizer

      Fabulous job, everyone...we are almost at the halfway mark! However, when the petition ends, we don't want Monster executives to think it is the last they've heard of us.

      It's time to branch out! Send Tweets to athletes who have sponsored Monster Energy drinks, such as skaters Rob Dyrdek (robdyrdek) and Greg Lutzka (GregLutzka) informing their readers of our situation, with a link to this petition in shortened URL form.

      Also, don't forget to boycott the other brands that are under the Hansen's [Monster Energy] umbrella, such as Hansen's Natural (hansens.com), Peace Tea (peaceicedtea.com), Worx Energy (worxenergy.com) and Blue Sky (blueskysoda.com). This last one is a personal sacrifice for me, since I use their black cherry soda for making cocktails - but no more. Knudsen's Just Black Cherry Juice and seltzer water will have to do it for me from now on!

      More details can be found at the link below. Keep up the good work, and know how proud I am of our fishkeeping community!

    13. Reached 2,000 signatures
    14. Monster media coverage!

      Nicole Putnam
      Petition Organizer

      The Consumerist mentioned this petition today! It was also mentioned on Tropical Fish Hobbyist's Facebook page (one of a handful of mainstream magazine publications in the aquarium hobby).

      This is getting hot and heavy, folks. Please continue to spread the word, we are definitely getting close...beyond 20% of our goal within the first day! Keep up the good work.

    15. Reached 1,000 signatures
    16. WordVixen on Squidoo's lens: Monster Energy Drinks Vs The World

      Nicole Putnam
      Petition Organizer

      Big round of applause, everybody! We are going strong - 400 signatures in less than 24 hours is no small accomplishment. Check out this Squidoo lens, which lines right up with our cause. It will make you cringe...

    17. Reached 250 signatures
    18. Apparently, this isn't the first time...

      Nicole Putnam
      Petition Organizer

      Read about how Monster went after a small Vermont brewery for offering "Vermonster Beer" - and the brewery won!

      "...Hansens [makers of Monster Energy Drinks] appears to have contracted with notorious abuser of the trademark system, Continental Enterprises, who likes to send cease-and-desist letters to anyone even mentioning a trademark name. Just recently, beyond the whole Vermonster situation, Hanses -- via CE -- has gone after a beverage review site (which had a negative review of Monster Energy Drink) and an actor who was a movie monster."

    19. Reached 100 signatures

    Supporters

    Reasons for signing

    • Chris craw CLINTON, UT
      • 9 months ago

      Has nothing to do with each other!

      REPORT THIS COMMENT:
    • Charles Reid MEDFORD, OH
      • 9 months ago

      Sell the Monster Fish logo to a royalty company of your origination. Fund the company through group sharing. Sue back for their infringement.

      REPORT THIS COMMENT:
    • Matthew Emerson LINCOLN, CA
      • 9 months ago

      MFK is in no way competing with Monster Energy. Why they are starting this quarrel with a small business is beyond me, and i have lost my respect for the company, and will never again be buying their products.

      REPORT THIS COMMENT:
    • Bryan Campbell AVON, NY
      • 10 months ago

      I am a huge supporter and member on MFK.

      REPORT THIS COMMENT:
    • Eric Oslund WATERFORD, MI
      • 10 months ago

      When a not for profit is attacked by a major corporation for damages that aren't even real and trademark that clearly isn't going to be "confused" by the public then to me it is just gross use of corporate power to bully which I detest. Why doesn't Monster drinks go after the real villains instead of squashing people who pose no real threat?

      REPORT THIS COMMENT:

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