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MAZDA: Stop forcing the Lorax to sell dangerous, polluting cars. #SaveLorax
  • Petitioned Jim O'Sullivan

This petition was delivered to:

President and CEO, Mazda North American Operations
Jim O'Sullivan
Manager, Government & Public Affairs
Dan Ryan
President, National Education Association
Dennis Van Roekel
President and COO, Universal Pictures
Ronald Meyer

MAZDA: Stop forcing the Lorax to sell dangerous, polluting cars. #SaveLorax

    1. The Zozo
    2. Petition by

      The Zozo

      I Like Livable Places

My friend The Lorax is in trouble.

You might not know me, I’m a Zozo. There used to be lots of Zozos around before cars made it too dangerous and unhealthy for us to live our lives in the streets of America’s cities and towns.

I saw something yesterday that made me really upset -- Mazda and Universal Pictures are forcing my friend The Lorax to sell people more dangerous, polluting cars. You can see their new ad here.

My friends and I are asking Mazda and Universal Pictures to remove these dishonest and deceptive advertisements and we hope you'll join us.

But first, you're probably thinking what I thought -- What happened to the Lorax I know?

Mazda, Universal Pictures, and their partners* have recently launched an advertising campaign in association with the release of the animated feature film “The Lorax,” based on the beloved book by Dr. Seuss. “The Lorax” is a wonderful story with a powerful theme about the need to protect our environment for future generations.

In these advertisements Mazda and Universal claim that a new automobile is “Certified Truffula Tree Friendly” and imply an endorsement of their product by the cherished title character of “The Lorax.” By airing these advertisements, Mazda and Universal have shamelessly turned a character who has inspired millions of children to care about their environment into a car salesman. Cars--even ones that pollute a little less--are neither kid-friendly nor good for the environment.

We are calling on Mazda, Universal Pictures, and their partners* to immediately remove any advertising that associates “The Lorax” with automobiles from all forms of media: print, television, radio, movie trailers, the internet, merchandising, etc.

Please sign our petition and tell the automobile and media industries that we are tired of being lied to about the destructive impact of cars on our world.

Sincerely,

The Zozo and friends

* “The Lorax” themed Mazda advertisements are the result of a complex deal between Universal, Mazda, The United States EPA, Illumination Entertainment, Random House, Dr. Seuss Enterprises, and others.

See this link for more information: http://www.bizjournals.com/prnewswire/press_releases/2012/02/08/LA50055

Recent signatures

    News

    1. Reached 500 signatures
    2. Now you can use Facebook to tell all your friends to help us #SaveLorax

      The Zozo
      Petition Organizer

      We need to find all of our friends who think that The Lorax shouldn't be used to sell dangerous, polluting cars.

    3. Reached 100 signatures
    4. Reached 50 signatures

    Supporters

    Reasons for signing

    • Simon Short ROCHDALE, UNITED KINGDOM
      • about 1 year ago

      I have children who trust people not to lie to them to sell them shiny things that will kill their world and destroy their lives.

      REPORT THIS COMMENT:
    • Noah Doucot TEWKSBURY, MA
      • over 1 year ago

      were working on lowering car emissions on a shcool project.

      REPORT THIS COMMENT:
    • Josh Sargent SEATTLE, WA
      • almost 2 years ago

      John Warda misunderstood the issue. The Mazda CX-5 is not a particularly eco friendly car, and if he actually did research into the particulars of the CX-5 and not hybrid technology propaganda in general he'd know that.

      REPORT THIS COMMENT:
    • Chelsea Bucci SMITHVILLE, MS
      • about 2 years ago

      I want my children to grow up respecting our planet, not destroying it.

      REPORT THIS COMMENT:
    • John Warda SAN FRANCISCO, CA
      • about 2 years ago

      I am not signing because I agree with your cause, I am signing to point out your mistake and thus write this comment. If they sell an SUV that averages 30mpg and is ULEV certified then that is fantastic. If you realized it was the most fuel efficient SUV in production, ever, then maybe you wouldn't have this petition. Do some research and realize things cannot improve with a wave of your wand but they need to be slowly changed. Praise Mazda for not exploiting lithium ion miners and for not making polluting hybrid junk. Do some research.

      http://driveclean.ca.gov/

      www.fueleconomy.gov

      http://science.howstuffworks.com/science-vs-myth/everyday-myths/does-hybrid-car-production-waste-offset-hybrid-benefits1.htm

      REPORT THIS COMMENT:

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