Save the Historic Caliente Mural
  • Petitioned Cathy Winterrowd

This petition was delivered to:

Senior planner, City of SD Historical Resources Board
Cathy Winterrowd
Mayor of San Diego
Jerry Sanders
SD City Council President Pro Tem
Kevin Faulconer
SD City Councilmember
Todd Gloria

Save the Historic Caliente Mural

    1. Art Fist Collective
    2. Petition by

      Art Fist Collective

      San Diego, CA

1000 out of a 1000 signatures reached! We're leaving the petition open for more, so please share.

Deeming it nothing more than an old advertisement, the City of San Diego approved a proposal to paint over the vintage 40x80-feet Caliente racetrack mural located on the western wall of the historic California Theater and replace it with an advertisement for Newcastle Brown Ale.

As KPBS reports, this proposal was approved with absolute disregard of the “45 year review,” wherein anything that is 45 years or older should be submitted for review for its "historical significance."

"The existing Caliente sign has no association with the historic California Theater and does not itself have historical significance,” KPBS quotes Cathy Winterrowd—Senior Planner for the City of San Diego’s Historical Resources Board as saying.

Thanks to your help, 250 signatures was all it took for the City to listen up and rescind that permit. 600 signatures in "after learning the details surrounding the outdoor space," we were contacted by Heineken International (producers of Newcastle) pleading to be taken off the list of petition targets as they no longer had any interest in the potential advertising space. 

The future of the mural is now in the hands of the HRB, who will have a historical resources study on the mural conducted. The results could still go either way. We urge you to keep on supporting and sharing this petition so we can reach our goal and they get the message loud and clear.

Raise your voice and let Ms. Winterrowd and everyone involved in this decision that this work of public art and Agua Caliente’s legacy in general are forever tied to San Diego history. The legendary racetrack was built by a trio known as the “Border Barons”: Baron Long (partial owner of downtown’s U.S. Grant), sports promoter James Coffroth (who was instrumental in bringing ‘The Star of India’ to the SD Harbor in 1926), and Wirt G. Bowman (who at one time was the landowner of Rancho Peñasquitos). Later, it would become the brainchild of illustrious San Diegan John S. Alessio of “Mr. A’s” fame.

A haven for Hollywood starlets and the international elite, the Agua Caliente racetrack was the signature of class during the Prohibition era and during its heyday was the catalyst for an economic boom on both sides of the border.

As its Wikipedia page lists, Caliente set the bar for several industry firsts such as starting gates, the use of safety helmets and “pick six” wagering. Both Phar Lap and Seabiscuit ran and won the Agua Caliente Handicap, which for a time was the richest in North America.

This vintage mural should in fact be deemed what is: historic; and it should be preserved so that future generations can appreciate and admire it.

Recent signatures

    News

    1. 'Caliente' Sign Dispute Heats Up

      Art Fist Collective
      Petition Organizer

      The fight to preserve this unique piece of public art is far from over. Please share this petition now.

    2. 1000 signatures of out 1000 reached!

      Art Fist Collective
      Petition Organizer

      Thank you all for your support. Together, we'll win this!

    3. Reached 1,000 signatures
    4. Save the Caliente Mural

      Art Fist Collective
      Petition Organizer

      Benefit art show announced to help SOHO pay for an independent historic report.

    5. Petition stil going strong!

      Art Fist Collective
      Petition Organizer

      Thanks to your help, we're closer to our goal than ever! Please share this petition with your contacts today =)

    6. Reached 750 signatures
    7. 659 signatures strong...341 to go!

      Art Fist Collective
      Petition Organizer

      With your help we've achieved the following:

      A) Got the City to go back on an irregular desicion and rescind a permit to paint over the historic
      Caliente mural.
      B) Got Heineken International (producers of Newcastle Brown Ale) to plead with us to take them off
      the list of people being petitioned, as they now see the mural's significance and no longer wish to
      advertise over it.
      C) Got the City to finally go forth with a historical resources report to determine the mural's "historical
      significance."

      Even if the results are positive, a super majority vote from the under-appointed Historic Resources Board would have to occur, so this could still go either way. Please don't allow for this movement to become stagnant. Let's reach our goal! Sign and share today.

    8. Follow the 'Save the Historic Caiente Mural' movement on Tumblr

      Art Fist Collective
      Petition Organizer

      Stay up-to-date with news, vintage pictures, videos & more!

    9. City of San Diego to go forth with a historical resources report

      Art Fist Collective
      Petition Organizer

      Great news! "In light of concerns raised by the public," aka your support in signing this petition, the City of San Diego will go forth with a historical resources report to determine the Caliente mural's historical significance.

      This in no way means we're completely out of the woods yet, so we would please ask you to keep on supporting by sharing this petition today. Together, not only are we preserving history, but we're making it as well.

    10. Buscan preservar en San Diego un antiguo mural del hipódromo de Tijuana

      Art Fist Collective
      Petition Organizer

      EFE—the leading Spanish language news agency and the fourth largest news agency in the world picks up the story and it goes viral. Featured on such websites as Terra.com, MSN.com and Yahoo.com

    11. Plan to paint over Caliente sign put on hold

      Art Fist Collective
      Petition Organizer

      We've made great strides, but we still need your help in reaching our signature goal. Please share this petition with your contacts today.

    12. Caliente Racetrack mural's future is still in jeopardy

      Art Fist Collective
      Petition Organizer

      Art Fist Collective's Enrique Limón shares his personal family tie to Caliente.

    13. Petition featured on 'Turista Libre'

      Art Fist Collective
      Petition Organizer

      Derrik Chinn, one of San Diego Magazine's recently unveiled "50 People to Watch in 2012" lends his support to the cause.

    14. 500 Signatures Reached!

      Art Fist Collective
      Petition Organizer

      Thank you all for the support in getting us to the halfway mark! However we still need your help in getting senior planner Cathy Winterrowd and the City’s Historical Resources Board to save the mural by recognizing its historic nature.

      Please take advantage of the easy Twitter, Facebook and email share buttons at the bottom left hand of this page and get as many people as you can involved in the ‘Save the Historic Caliente Mural’ movement. Together, we’re saving history.

    15. Reached 500 signatures
    16. 450 Signatures Reached!

      Art Fist Collective
      Petition Organizer

      We got the City of San Diego to rescind the permit to paint over the vintage Caliente mural but we’re not in the winner’s circle just yet.

      Please sign and share the petition so that the City of San Diego's Historical Resources Board gets the message loud and clear that this unique piece of border history must be preserved.

    17. Free T-shirt silk-screening event planed to further support the cause

      Art Fist Collective
      Petition Organizer

      Today, starting at 2:00PM at The Roots Factory San Diego. Please click on the link bellow for more info:

    18. Success! Decision to paint over mural reconsidered, but we still need help

      Art Fist Collective
      Petition Organizer

      The City of San Diego has reconsidered and canceled the permit that would have allowed a sign company to sell ad space on the western wall of the historic California Theater. The fight however is not over yet, so please keep on sharing this petition, as a copy of your signature now goes directly to the inbox of Cathy Winterrowd, senior planner for the City of San Diego's Historic Resource Commission who has the authority to evaluate the sign as a stand alone historical resource. Let's reach our goal!

    19. Reached 250 signatures

    Supporters

    Reasons for signing

    • Gloria de Jesus CHULA VISTA, CA
      • about 2 years ago

      I'd rather see this than a billboard ad.

      REPORT THIS COMMENT:
    • John Van Pelt SAN DIEGO, CA
      • over 2 years ago

      I am a native San Diegan and once worked at Caliente Race Track

      REPORT THIS COMMENT:
    • Sean Daugherty SAN DIEGO, CA
      • over 2 years ago

      I've been seeing this sign up there since I was about four or five years old in the late 1970's. We would come down from Oceanside and always had a really great time. It brings back a lot of really great memories for me and helps to remind me that this is still the same city I longed to live in so long ago. I'm begging you, please don't get rid of it. I really wish someone would also restore the blue sign on the other side of the building that has unfortunately faded nearly completely away. It was the "Night Dog Racing" sign. I am not a fan of dog, or horse racing for that matter, but these signs were really spectacular and a part of our history as well as our shared history with Mexico.

      REPORT THIS COMMENT:
    • Joan George ANDERSON, IN
      • over 2 years ago

      Mayor of San Diego: Save the Historic Caliente Mural!

      We are glad that the HRB will finally go forth with a historic resources report and we ask all those involved to vote in favor of this mural being deemed historic.

      The "historical significance" of this wonderfully nostalgic piece of public art is deep-rooted in San Diego history. Its integrity should be respected and preserved for future generations to admire.

      REPORT THIS COMMENT:
    • Sumayyah Beck PALM SPRINGS, CA
      • over 2 years ago

      I'm a San Diegan & an artist/art-lover. If you want, I'll even come help restore it!

      REPORT THIS COMMENT:

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