• Petitioned Maternity and Infant Magazine

This petition was delivered to:

Maternity and Infant Magazine

Stop Formula Company Sponsorship of Maternity and Infant Awards

    1. Petition by

      Friends of Breastfeeding

      Dublin, Ireland

We are very disappointed to see that once again the Maternity and Infant Awards are being sponsored by SMA, Cow and Gate and Aptamil.

The World Health Organization has identified the marketing of infant formula as being directly responsible for a reduction in breastfeeding rates throughout the world. By endorsing and promoting formula brands, Maternity and Infant magazine is contributing to the abysmal breastfeeding rates in Ireland.

This is particularly ironic as the awards include an award for best breastfeeding product and best Lactation Consultant of the year. We fully support any Health Care Professional who refuses to accept a people award sponsored by Aptimil and encourage all Midwives, Paediatricians, Obstetricians and Lactation Consultants nominated to boycott these awards.

We urge Maternity and Infant magazine to reconsider these sponsors and do their part to improve the health of the Irish nation by avoiding any association with brands that promote the artificial feeding of infants and toddlers.

Yours faithfully

Recent signatures


    1. Reached 25 signatures


    Reasons for signing

    • Natalie O Lonargain BRAY, IRELAND
      • almost 2 years ago

      These companies should not get free advertising by sponsoring these events. They should not be allowed to advertise for ANY milk substitute whatsoever. They have done so much damage to human mothers feeding their own babies, as nature intended!!!

      Formula should only be available on prescription - for the few cases when it is actually needed!!!

    • Lorraine Swan DUBLIN, IRELAND
      • almost 2 years ago

      breastfeeding is the most natural thing in the world and women shouldnt be made feel they have to hide behind a curtain.

    • Andrea Bikfalvy DOWAGIAC, MI
      • almost 2 years ago

      The risks of formula feeding for both babies and mums is too great to let anything undermine breastfeeding.

    • Michele Coleman OGONNELLOE, IRELAND
      • almost 2 years ago

      Because breastfeeding has been an intrinsic part of my mothering experience.

    • Sinead O'rourke DUBLIN, IRELAND
      • almost 2 years ago

      Sponsorship should represent ALL aspects of baby care - clothing, feeding (breast AND bottle), nursery equipment, etc. there's no reason to limit support to the big formula companies.


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