Lululemon: Stop shaming women's bodies! Make clothes for women of all sizes!
  • Petitioning Laurent Potdevin

This petition will be delivered to:

CEO, Lululemon
Laurent Potdevin

Lululemon: Stop shaming women's bodies! Make clothes for women of all sizes!

    1. Petition by

      Rebecca Hains & Marci Warhaft-Nadler

Does Lululemon want women to be comfortable in their clothing, or uncomfortable in our own bodies? Lululemon founder Chip Wilson claims that when Lululemon pants wear out too quickly, it's because the wearers' bodies aren't built right for the brand. The problem is that their thighs rub together.

We've got news for Wilson: even though the "thigh gap" has become trendy and desirable among girls and young women, for the vast majority of us, it is absolutely unattainable in a healthy way. Those who chase the thigh gap are at increased risk of eating disorders.

Furthermore, Lululemon clothing is only available up to a size 12. But a size 12 is average for women in the US and Canada, and women who wear a size 12 and larger can be just as healthy as their thinner sisters. Size is not a sound measure of fitness! If Lululemon is really a brand for women who are pursuing health and wellness, shouldn't Lululemon clothes be made in sizes larger than the average, too? We're asking Lululemon to commit to adding sizes 14 and 16 to their clothing line.

By only producing clothes up to a size 12 and by making comments to the media that shame women's bodies, the Lululemon brand and its founder, Chip Wilson, are treating thinness as a status symbol. Only those who are "thin" are "in" when it comes to the upscale Lululemon brand.

Sadly, antics such as these are making the world smaller and smaller for women and girls. We are constantly being told we're not small enough--and there are ever fewer clothing stores that feel safe for women who just want to be comfortable in their own skin. We started this petition because we know firsthand how harmful this can be.

I’m Marci Warhaft-Nadler and I survived an eating disorder and now specialize in body image issues. Healthy bodies are being shamed so they can glorify skinny ones. We need to love our bodies into health, not hate them into being skinny. Lulelemon should be about getting all women IN the game, not banishing most of them to the sidelines.

I’m Rebecca Hains, a media studies researcher and author of books on how body image impacts girls. During my field research, I have witnessed girls as young as eight, full of self-loathing, blame their bodies when they didn't quite fit into trendy clothing. These negative feelings can last a lifetime. The last thing we need is for major clothing retailers to actively foster this harmful thinking.

If Lululemon pants wear out quickly with normal use, please acknowledge that there is a problem with your pants without blaming women. And to show your sincerity, make clothing for a wider range of body sizes than those found in Lululemon shops. Stop acting like only the thinnest of women have value.

Recent signatures


    1. Reached 20,000 signatures
    2. Chip Wilson Resigns

      Today, Chip Wilson has resigned from his position as non-executive director of Lululemon. Lululemon has also announced that its new CEO will be Laurent Potdevin, who is currently president of TOMS shoes.

      This change in leadership gives Lululemon a rare opportunity to refocus its values. We ask Potdevin to leverage his expertise to help Lululemon live up to its full potential as a woman-centered brand. Support ALL women on their fitness journeys, not just the thinnest: Expand the size range of Lululemon apparel.

    3. Why a boycott isn't enough

      In the past few days, we've received quite a few emails and facebook comments from people saying, "Hey, forget the petition. Just boycott Lululemon instead."

      Well, here's my response to that argument:

      If you are a Lululemon customer, then great--by all means, boycott the brand.

      But many people who are NOT Lululemon customers are still outraged to hear a wealthy man who owns a successful women's apparel chain blame women's bodies for problems with his product.

      The petition is a way for everyone to speak back to Chip Wilson, customer or not. It lets ALL of us hold him accountable for fat-shaming women.

      When a petition like this one gathers lots of signatures, it sends a strong message to Lululemon and other brands, too. It makes it clear that body-shaming is NOT acceptable. It makes it clear that building a brand's "exclusivity" by devaluing larger women is NOT acceptable.

      And that's why a boycott isn't enough.

      Thank you for signing our petition.

    4. Reached 17,500 signatures
    5. Chip Wilson's "apology"

      Due to ongoing pressure, Chip Wilson has released an "apology."

      Instead of apologizing to customers, however, he apologizes to... his employees. "I'm sad for the repercussions of my actions," he says. "I'm sad for people at Lululemon who I care so much about that have really had to face the brunt of my actions. I take responsibility for all that has occurred and the impact it has had on you. I'm sorry to have put you through this.

      "For all of you who have made Lululemon what it is today, I ask you to stay in a conversation that is above the fray. I ask you to prove that the culture that you have built cannot be chipped away."

      This is a hollow apology. Lululemon's culture prioritizes thinness over healthiness, and he shames and blames women's bodies when Lululemon products have manufacturing defects.

      Chip Wilson: Take responsibility for not just your "actions," but for your WORDS. Apologize and expand your apparel's size range.

    6. Reached 1,000 signatures
    7. Chip Wilson blames women for breast cancer, too. Why???

      According to Lululemon founder Chip Wilson, when his $100 pants wear out more quickly than his cheaper competitors' do, it's women's fault.

      This just in: In 2009, he wrote a blog post in which he blamed women for their own breast cancer, too. Turns out his penchant for blaming women is nothing new.

      According to Chip's view of the world, breast cancer is the fault of "cigarette-smoking Power Women who were on the pill" who were "taking on the stress previously left to men in the working world."

      Who knew that being the tenth-richest man in Canada makes Wilson qualified to determine that sexually active career women bring cancer on themselves??? It's outrageous.

      Let's make it clear that blaming women for things beyond their control--whether the durability of his pants' fabric or the life-threatening illnesses they contract--is not okay, ever. Keep the petition going. Hold Wilson and Lululemon accountable. Your signature matters.

      Rebecca & Marci

    8. Reached 500 signatures
    9. 100 Signatures in First Hour!

      Dear supporters:

      Thank you for signing our petition asking Lululemon founder Chip Wilson to stop shaming women's bodies. We reached 100 signatures in the petition's first hour--no small feat. Please continue to spread the word!

      Did you know? delivers an email message to Lululemon with each signature the petition receives. Your voice will be heard! Together, we can make a difference.

      Rebecca Hains & Marci Warhaft-Nadler

    10. Reached 100 signatures


    Reasons for signing

    • Pixie S. EASTON, MA
      • 3 months ago

      This is SO BOGUS. WHY will they not admit that their clothing wears out quickly just because of the way it's made? Stop blaming people's bodies for how your clothing stands up. I don't want to be shamed into wearing baggy clothing just because someone says alternatives won't work on my body type? This is so stupid, i don't even know where to BEGIN. It's important to accept people of all sizes and weights, and, yes, that means making clothes to fit their bodies, too. And if that's an "inconvenience" to you or that makes you "uncomfortable", that's YOUR problem! NOT the problem of the people that are proud of their bodies the way they are and want to wear clothing that accentuates that.

      • 3 months ago

      I'm fed up with brands not caring about bigger sizes and I want to look cool doing yoga as well.

    • Stuart Barton CALGARY, CANADA
      • 5 months ago

      My wife loves Lululemon, but is plus sized. Women come in all shapes and sizes and Lululemon should see this from a business angle. There is a market to be had for offering larger sizes.

    • Traci Valentine CALGARY, CANADA
      • 5 months ago

      I am a plus size woman who loves Lululemon's clothing. I can only wear certain styles because of my size (i.e. Still Pants) and would not wear the other clothes outside of my own personal gym. It would be so nice to wear their clothes in my proper size. I don't see how that can "harm" the brand, if they even make a new brand for plus size women. I am trying really hard to lead a healthier, balanced, lifestyle and I don't see why I have to only buy cheap, Walmart pants.

    • Zasha Gazder AURORA, IL
      • 6 months ago

      It does not matter what size we are, we are all beautiful


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