Apologize and Reinstate advertisements on TLC's "All American Muslim"
  • Petitioned Lowe's Home Improvement

This petition was delivered to:

Lowe's Home Improvement
Robert Niblock
Public Relations Representative
Katherine Cody
Public Spokesperson
Jaclyn Pardini

Apologize and Reinstate advertisements on TLC's "All American Muslim"

    1. Petition by

      Maha Hilal & Darakshan Raja

Just last week, mega retailers Lowe’s Home Improvement decided to pull their advertising spots from TLC’s newest show, “All American Muslim,” an eight part reality t.v. series which follows the lives of five Muslim American families in the Detroit suburb of Dearborn, Michigan.

After advertising on the first episode, Lowe’s began to hear criticisms from conservative Christian group, Florida Family Association. The Association had urged its members to call Lowe’s and complain that “TLC’s ‘All American Muslim’ is propaganda clearly designed to counter legitimate and present-day concerns about many Muslims who are advancing Islamic fundamentalism and Sharia law. The show profiles only Muslims that appear to be ordinary folks while excluding many Islamic believers whose agenda poses a clear and present danger to liberties and traditional values that the majority of Americans cherish. Clearly this program is attempting to manipulate Americans into ignoring the threat of jihad and to influence them to believe that being concerned about the jihad threat would somehow victimize these nice people in this show.”

While Lowe’s certainly cannot be held responsible for these ignorant and bigoted views, their decision to cater to and uphold these views is incredibly disappointing and offensive. Lowe’s response to pulling the ads was, “Lowe's has received a significant amount of communication on this program, from every perspective possible. Individuals and groups have strong political and societal views on this topic, and this program became a lightning rod for many of those views. As a result we did pull our advertising on this program. We believe it is best to respectfully defer to communities, individuals and groups to discuss and consider such issues of importance.”

Although Lowe’s claims that they are refraining from the public debate, their decision to pull advertising from “All American Muslim” is making a clear statement. We will not remain silent and “refrain the the discussion”. As American- Muslim women, we find Lowe’s decision to pull their advertising very offensive and ignorant. How can we begin to combat outdated and marginalized views of Muslim Americans when a giant mega retailer like Lowe’s does not have the decency to stand up to racists views? We are calling on Lowe’s Home Improvement to publicly apologize for its decision to pull advertising from TLC’s “All American Muslim.”


Recent signatures


    1. Reached 25,000 signatures


    Reasons for signing

    • Belma Osmanovic SAINT LOUIS, MO
      • almost 3 years ago

      As a muslim I'm offended by this move from Lowe's. I no longer shop there.

    • Jerald Burnett BLAIR, OK
      • almost 3 years ago

      I believe in Freedom of Religion, do YOU?

    • Courtney Edwards LINCOLN, NE
      • almost 3 years ago

      Our country never learns. Shouldn't we have learned years ago when women and African Americans were fighting for equality that what they're fighting for doesn't just apply to them? All people of all races, gender, religious beliefs etc., deserve equality. Take what Martin Luther King Jr. taught us and apply it across the board.

    • Felicity Ratway SALEM, VA
      • almost 3 years ago

      I am not a Muslim myself, but as an American I respect people's right to adhere to their own religious beliefs. If a serial killer identifies himself as a Christian, we do not consider all Christians a threat. Likewise, we should not consider Muslims a threat simply because some people who identify themselves as Muslims have participated in harmful acts. These few do NOT represent the majority of Muslims. This show represents acceptance and tolerance, while the conservative Christian group opposing it represents prejudice. Choosing to listen to the voice of prejudice was a mistake which should be corrected, and as an American I oppose Lowe's' decision to allow this group to influence them. It's time to allow for a fair representation of the Muslim community. I know several Muslims, none of whom are jihadists. I am sure that most Americans can say the same. The majority of American Muslims do not have an "agenda" against the US or pose " a clear and present danger to liberties and traditional values that the majority of Americans cherish," and this show is a fair representation of Americans who just don't happen to hold the same religious beliefs as this conservative Christian group. Lowe's decision on this matter clearly shows support for a group which is attacking not just Muslims as a group, but religious freedom in general.

    • edward carraway FERNANDINA, FL
      • almost 3 years ago

      lets all get along--muslims shop lowes too where their dollars pay their great coe salaries etc. without oprejudice


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