LETTER TO MOCA
  • Petitioned Jeffrey Deitch

This petition was delivered to:

Director, Museum of Contemporary Art
Jeffrey Deitch

LETTER TO MOCA

    1. Arshia Mahmoodi
    2. Petition by

      Arshia Mahmoodi

 

Mr. Deitch,

 

This letter comes to you amid rumors of uncertainty surrounding the show A New Sculpturalism: Contemporary Architecture from Southern California. As we fast approach the inauguration date and exhibitors are hard at work preparing their material, great expectations loom large. A greater outlook on the subject is needed so we can rid the atmosphere of uncertainty.

 

Undoubtedly, our unique global epoch has crystallized a  new architectural universe with Los Angeles positioned at its forefronts. Aptly named “the edge of the world”, Los Angeles has demonstrated more intensity than most other global nodes in the race towards otherness in architectural space exploration. Evidently, avant architecture has been one of our most important cultural exports in the last twenty-five years.

 

The announcement of MOCA’s important endeavor to finally create a portal for the public to access this intriguing world created enthusiasm not only among the manifold architectural practices in the exhibition, but the public as well. The show is quite possibly the most important exhibition among the many curated under the Pacific Standard Time umbrella, as it is to provide a front for the emergent architecture in Southern California rather than the familiar historical or subjective curatorial discourse. This unique opportunity was fully embraced by most of the participating firms in the exhibition, which despite the scarcity of funding have spent significant time and personal resources in a rare move to support the materialization of the exhibition.

 

The cultural and educational significance of this exhibition certainly outweighs any hindrance surrounding it, and it is only appropriate to find opportunities in those imperfect frontiers. This important educational dialogue between progressive architecture on one hand and the market on the other shall persist as an actor for change. We should be optimistic that this small perturbation can cause large and lasting effects not only for the future of our community, but the fabric of the built environment as a whole.

 

We respectfully urge you to champion this mission to its resolution and ensure you that the support of the undersigned for this exhibition is unwavering.

 

To:
Jeffrey Deitch, Director, Museum of Contemporary Art
:

Sincerely,
[Your name]

Recent signatures

    News

    1. Thank You

      Arshia Mahmoodi
      Petition Organizer

      Dear Friends,
      It is with your support that the exhibition has been revived and pulsating once again. Although delayed, your voice has been instrumental in shifting the momentum for the exhibition to continue as planned. I hope to see you all on the June 16th opening. Mark your calenders and Thank you!

    2. Finalizing the Petition

      Arshia Mahmoodi
      Petition Organizer

      Dear Friends,

      Thank you for your support and empowerment of avant garde architecture. I am preparing to send the petition out to Jeffery Deitch soon, so I urge you to spread the final word to your friends and professional network, especially those whose words could have weight in this conversation. It would be most effective if we can gather as many signatures to show this cause has deep support among the many layers of society.

      Best,
      Arshia

    3. Reached 100 signatures

    Supporters

    Reasons for signing

    • Greg Ashton COSTA MESA, CA
      • over 1 year ago

      Los Angeles has been one of the few areas to foster a tradition of architectural innovaton. This exhibition is an important snapshot of the current state of architectural thinking in Los Angeles.

      REPORT THIS COMMENT:
    • Alonzo Banuelos OJAI, CA
      • over 1 year ago

      Art and Architecture are very important

      REPORT THIS COMMENT:
    • Stephanie Emerson LOS ANGELES, CA
      • over 1 year ago

      To make sure an important conversation about Los Angeles architecture isn't suppressed by bad management.

      REPORT THIS COMMENT:
    • Greg Bleier LOS ANGELES, CA
      • over 1 year ago

      Because this exhibit will help celebrate and promote important works from our local creatives.

      REPORT THIS COMMENT:
    • Gregg Buchbinder LONG BEACH, CA
      • over 1 year ago

      Christopher Mount is an amazing curator. It will be an exhibition worth seeing.

      REPORT THIS COMMENT:

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