Stop Exploiting Young Creative Talent
  • Petitioned Leo Burnett Advertising Company

This petition was delivered to:

Leo Burnett Advertising Company

Stop Exploiting Young Creative Talent

    1. Dana Sants
    2. Petition by

      Dana Sants

      London, United Kingdom

We need your help to fight the exploitation of young talent by the multinational advertising company Leo Burnett.

Basically a few months ago, on a very tight budget the small, up-and-coming film production company Asylum Films created this lovely film for the non-profit Ronald McDonald House Charity

The massive advertising company then went on to remake the ad, copying almost exactly the same feel, lighting, shots etc... using a larger film company without consulting them or giving them any credit whatsoever...

Apparently the CEO of Leo Burnett has caught wind of this situation, thanks to outrage expressed on social media sites.... He has promised Asylum Films that they will investigate on Monday 3 Sept, but in the meantime we need to keep the story alive....

We petition Leo Burnett to give the creators of the original film due credit, to pay them for their creative work and to stop this type of exploitation!

Please sign this petition and share this open letter to Leo Burnett, on your Social Media sites.

This type of exploitation of young talent goes on every day and needs to be stopped.

Thank you!

Recent signatures


    1. Reached 250 signatures
    2. Some sort of apology?

      Dana Sants
      Petition Organizer

      Hi All,
      Thanks to this public outpouting, Leo Burnett has published a response: THANK YOU ALL FOR YOUR HELP!

      Clarification: Asylum Films never claimed to have come up with the idea... Their complaint was on the filmmaking/execution (which is their trade), including lighting, shot selection, angles, feel etc... Which, I think those who have seen both versions can easily attest to.

      I would also like to clarify that, while I am very close to Asylum's directors, no one from the company asked me to create this campaign... I just did it because I was incensed, because it just happens way too often, and because the mother of a friend of mine suggested I create a petition.

      Thank you again, I promise to keep you updated with any further news.

    3. Reached 200 signatures
    4. Global response

      Dana Sants
      Petition Organizer

      I am impressed at how, in just over an hour we have signatures and comments from people from all over the world- from UK, to Peru, to Mexico, to the US, to France, to Montenegro, to Switzerland, to Germany, to Spain, to Greece, to Sweden... and the numbers keep growing. Thank you all

    5. Reached 50 signatures


    Reasons for signing

    • binki taylor LONDON, UNITED KINGDOM
      • about 2 years ago

      Leo Burnett leads a traditionally plagiarist industry to new levels of arrogance and complacency. The result is a worse piece of communication, that cost more money- pointless dick swinging. Time to change the model.

    • luke forsythe LONDON, UNITED KINGDOM
      • about 2 years ago

      I am now an experienced director, i've worked with leo burnett's and I work with young talent. I've been through things akin to this, but never as flagrant. This system of pitching and making films for free is vital to film-making in advertising. if this company can do this without punishment then the industry collapses.

    • Niall Flinn VANCOUVER, CANADA
      • about 2 years ago

      I'm a creative professional, and it's depressing to see such a great piece of work ripped off, particularly when the new version hasn't a fraction of the character and charm of the original.

    • alexandre prod'homme LES CLAYES SOUS BOIS, FRANCE
      • about 2 years ago

      We see this way too often.

      • about 2 years ago

      Because I am always hearing about exploitation of the younger members of our society including my son!!


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