Thanks to this public outpouting, Leo Burnett has published a response: http://blog.leoburnett.co.uk/our-views/rmhc-to-clarify/. THANK YOU ALL FOR YOUR HELP!
Clarification: Asylum Films never claimed to have come up with the idea... Their complaint was on the filmmaking/execution (which is their trade), including lighting, shot selection, angles, feel etc... Which, I think those who have seen both versions can easily attest to.
I would also like to clarify that, while I am very close to Asylum's directors, no one from the company asked me to create this campaign... I just did it because I was incensed, because it just happens way too often, and because the mother of a friend of mine suggested I create a change.org petition.
Thank you again, I promise to keep you updated with any further news.