Lego: Take the Sexist Street Harassment Out Of Your Stickers
  • Petitioned LEGO Education

This petition was delivered to:

LEGO Education
Communications Manager
Jan Christensen
Brand Relations Director
Michael McNally

Lego: Take the Sexist Street Harassment Out Of Your Stickers

    1. Erin Fischer
    2. Petition by

      Erin Fischer

      Athens, OH

April 2013


From Petition Organizer Erin Fischer: "Awesome News! Josh Stearns, the journalist that brought this issue to my attention has received word on these sticks from LEGO themselves. They brought it to attention that the stickers were discontinued in 2010 "were sorry to hear about the disappointment in their product". While his is a victory, the letter, shown below, is still problematic: Hi Josh, We are very sorry to learn about your disappointment with this product made by Creative Imagination under a LEGO license. At the LEGO Group we greatly value all feedback we receive and I’d like to assure you that we also do so in this case. We know that constructive LEGO play fosters positive, lifelong skills that are valuable to any child. We firmly believe in the play experience we offer, a system that lends itself to years of unlimited play possibilities for any child. To communicate the LEGO experience to children we typically use humor and we are sorry that you were unhappy with the way a minifigure was portrayed here. This product was discontinued in the summer of 2010 and we have forwarded your comment to the LEGO Licensing team for their future evaluation of how we can deliver the best possible LEGO experience across our licensed products as well. Kind regards, LEGO Group Corporate Communications Charlotte Simonsen Senior Director Corporate Communications LEGO System A/S Åstvej 7190 Billund Denmark And in the words of Josh "This explanation of the cat-calling construction worker is problematic for a range of reasons. First and foremost, who would think that these stickers were a positive communications of the “LEGO experience?” Secondly, where is the humor in this? Especially if the goal is communicating with kids. I have followed up with LEGO for clarification and asked a few more details about how their licensing agreements are structured and whether they had a chance to review products like this." Therefore, I will be sending this petition onto executives and press at LEGO and hopefully change their understanding of street harassment. Thank you to everyone who signed and supported this campaign. We managed to get over 1,000 signatures in only a few days which is quite remarkable. Thank You All So Much, Erin McKelle

Street Harassment affects women across the globe, as conservative estimates of women who experience street harassment are at about 80%. This is the most widely experienced form of sexual violence and it is a massive problem. The fact that Lego is telling young boys that street harassment is okay is NOT okay.

Recent signatures


    1. Reached 1,000 signatures


    Reasons for signing

    • Amy Cannon MANASSAS, VA
      • over 1 year ago

      That "hey babe" is just wrong on so many levels.

      • over 1 year ago

      Stop projecting the messed up message that this is acceptable behaviour. It's not ok. It's anti-social, intimidating and it should not be normal. Get on the right side of the fight, Lego. I used to love you but You've become regressive instead of progressive. Sort it out. How did this ever get approved?

    • Karen L. Johnson MOSCOW, ID
      • over 1 year ago

      What ever happened to legos being great for boys AND GIRLS.

      That sticker is trollish. What were you thinking?

    • David Allerton LONDON, UNITED KINGDOM
      • over 1 year ago

      Rape culture has to be called out

    • Holly Kearl RESTON, VA
      • over 1 year ago

      Street harassment is NOT a compliment and companies need to stop pretending it is one.


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