Lego Friends line for girls promotes damaging gender stereotypes and limits creativity and healthy role development.
Please sign this petition to STOP Lego from making and marketing toys filled with stereotypes and promoting body dissatisfaction. Say No to the new "Friends" line "for girls."
INTERESTING AD ABOVE CIRCA 1981 - text reads:
Have you ever seen anything like it? Not just what she's made, but how proud it made her. Its a look you'll see whenever children build something all by themselves. No matter what they created.
- Younger children build for fun...
- Older children build for Realism. Universal Building Sets for Children ages 7 - 12 have more detailed pieces like gears, rotors, and treaded tires for more realistic building. One set even has a motor.
Lego Universal Building Sets will help your children discover something very, very special themselves.
(NOTHING about gender or the color pink... & she could build it herself! )
We are not against pink or girls gravitating towards pink (if thats what they choose). What we are against is Lego dictating what girls should gravitate towards (do you realize you dont even have to build this line, its all done for you)! Where the problem lies is when we allow toymakers to decide what girls should do, think, be and look like. Lego has always stood for being creative, smart, and imaginative for both sexes non gender specific. And NOT all girls gravitate towards pink. As little Riley a 4yo suggested, “Why do all the girls have to buy princesses? Some girls like superheroes. Some girls like princesses.” And as many have suggested, "LEGO already has a product for girls. It's called LEGO." Apparently in the last decade, unfortunately, lego has been marketing more and more to boys only, in fact their whole line could only be found on the "boys" aisles. Is it possible that the Marketers maybe just missed their mark? Tell Lego that girls have their own wonderful, creative imaginations and don't need their help!