LEGO: Give Us More Options for Girls and Produce the Female Scientists Series!

Families are looking for multi-layered, diverse, intelligent, and strong media characters to enrich our girls’ imaginations. Fortunately, there is a very exciting and inspiring option for LEGO Group. Recently a series of empowering designs for a new line of female Minifigures gained 10,000 supporters on the LEGO CUUSOO concept site and will become part of the LEGO Fall Review for possible new product development.

Girls can’t be what they can’t see and including these professional women for our children to include in their storytelling and play would make a significant impact on girls’ dreams and boy’s acceptance of girls in those roles. Studies have shown that the toys kids play with have an impact on their aspirations and ambitions for their futures. We want our girls to believe they can be engineers and scientists, and to have goals beyond looking pretty in pink. We want our boys to think of girls and see girls as capable of many things, including STEM careers and adventurous pursuits.

I support the Brave Girls Alliance and request the LEGO Group make the full line of suggested designs from the Female Minifigure concept design. Brave Girls Alliance is an alliance of experts, authors, doctors, small business owners, and advocates who educate families on the importance and power of children's media, but specifically media that can further empower girls. I ask LEGO Group to listen to the tens of thousands of consumer voices who would like to see the entire series of suggested designs from Alatariel's LEGO CUUSOO Female Minigure Series [http://lego.cuusoo.com/ideas/view/15401] pass the CUUSOO fall 2013 review and go into production.

The Brave Girls Alliance is seeing thousands of comments come from our communities about both boys and girls being interested in these designs and excited to purchase them when they come out. During the support stage of the CUUSOO project social media circles were exploding with support for this series. One mother wrote to the Brave Girls Alliance: “I would buy these in a heartbeat!! I have science-loving, adventure-seeking, dirt-loving, bug-hunting, dinosaur-studying, book-learning, knowledge-sharing, Lego-building daughters! And I have nephews who love Legos too and they deserve to see female Minifigs doing adventurous things!”

Thank you for hearing our request for more female Minifigures as we continue to look to LEGO as a brand for our families that allows for creative play and building.