The more who look, the more who look, the more who look.
Joe's message is simple.
We need to stay alert. We need to stay awake.
Every minute of every day. We need to stay clear. And focused.
Because if that was your little girl....
Or your little boy....
You would want someone like Joe out there. Looking.
And once you have come into Joe's orbit, you never look at anything the same way.