• Petitioned Yaffa Cohen

This petition was delivered to:

Director of Investor Relations, Strauss Group
Yaffa Cohen
VP of Corporate Communications, Strauss Group
Osnat Golan
President & CEO, Strauss Group
Gadi Lesin

Israeli Multinational: Drop Your Support of Controversial Army Units

    1. Benjamin Joffe-Walt
    2. Petition by

      Benjamin Joffe-Walt

      New York, NY

The Strauss Group is Israel's second largest food and beverage company and part owners of Sabra Dipping, the largest hummus manufacturer in the world.

For over 30 years the Strauss Group has proudly supported two elite Israeli army units - the Golani and Givati Brigades - both accused of severe human rights abuses against Palestinian and Lebanese people, including an infamous 2005 incident in which a Golani Brigade officer was convicted of beating a Palestinian detainee and threatening to dismember him.

When Change.org wrote about activism against The Strauss Group last month, their corporate responsibility commitment stated that the company was “there at the front to spoil them with our best products,” a reference to the perks the company has given the two elite army units for decades.

The Strauss Group has since erased the text from the English description of their community involvement, but kept it word for word on their main Hebrew site.

Time to finish the job folks. The Strauss Group has extensive international operations and is clearly worried about the threat attention to their support of the Golani and Givati Brigades represents. Not worried enough, though, to actually drop their support for controversial Israeli army units, or to say the same thing in Hebrew as they do in English.

Call on The Strauss Group to be clear, in both languages, about their policy towards the Golani and Givati Brigades.

Recent signatures


    1. Reached 250 signatures
    2. Benjamin Joffe-Walt
      Vice President and Chief of Staff

      Washington Report on MidEast Affairs: Waging Peace: Students Campaign to Boycott Israeli Aggression

    3. Reached 200 signatures


    Reasons for signing

      • about 3 years ago

      If the the Israeli government is unconcerned about the reaction of public opinion around the world towards its frequently brutal/cruel policies against people under its control, then at least Israeli businesses can distance themselves from the excesses of the state apparatus. It is essential, if the reputation of the country is to be


    • Melinda Thompson SILVER SPRING, MD
      • over 3 years ago

      Once I found out about Strauss Group's support of the Golani Brigade, I changed my brand. No justice - no peas!

      • over 3 years ago

      I know that at least one of these army units murdered children in the Operation Cast Lead massacre against Gazans in 2008-2009 (22 days of massacre on the besieged population of Gaza who had nowhere to escape to). Children were shot, burned alive, bombed, buried alive or watched family members die or get maimed. Early this morning Israeli war planes killed a child in seven bombing attacks against a medicine warehouse and wood factory and other targets. Many were injured. Israel regularly bombs Gaza but we don't hear about it unless the death toll is in the hundreds. Read United Nations reports on the Operation Cast Lead massacre (one of many, actually) and the United Nations report on the murder of the aid flotilla volunteers. Israel always has its own version of events that never coincide with the truth. I am not surprised that the Hebrew on the website told the real story while the English was sanitized for US taxpayers that prop up this ethnocracy in the Middle East. US taxpayers have to borrow and pay interest on the loans which it then gives to Israel. Israel then uses this money for its military occupation, illegal settlements, apartheid wall in the West Bank, checkpoints, nuclear weapons and other weapons and all other manners of abusive, racist uses of US taxpayer money. USA- stop funding genocide and ethnic cleansing!


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