Your complaint regarding Axe Boat Party
Thank you for writing to the ASCI.
A Similar complaint under reference Axe Boat party Hairy men (C.6286) and Mamma’s boy (P.178) was considered by the Consumer Complaints Council (CCC) at their meeting.
As per their decision, the complaint is NOT UPHELD.
The CCC viewed the TVCs and considered the Advertiser’s response. The CCC concluded that the TVCs were not so vulgar so as to cause grave or widespread offence. Also the TVCs provide a website link to participate in the contest.
Assuring you of our services in the pursuit of Self-Regulation in Advertising Content.
The Advertising Standards Council of India