IKEA responds:

IKEA

At IKEA, we believe in people

In the latest issue of our customer magazine IKEA FAMILY LIVE we ran a feature about two women, Kirsty and Clara, living in England with their child. The article appeared in 24 countries but not in Russia where a law prevents us from publishing it. It is a law that has been widely criticized but one that we have to comply with. However, we wanted to take the opportunity to speak about what the IKEA values mean and what we stand for. This is why the current online version of the magazine in 25 countries, including Russia, contains this letter from IKEA Group:

"At IKEA, we believe in people.
We are guided by our vision – to help create a better everyday life for the many people. We also believe you can be yourself as an IKEA co-worker, an IKEA customer or in your home. We do our best to stand for equal opportunities and support the human rights of all people. And every co-worker can expect fair treatment and equal opportunities whatever their ethnicity, religion, gender, physical ability, sexual orientation or age.

This guides us and inspires us when we work together with our colleagues and the people in our value chain. After all, it’s our differences that make us great!

Petra Hesser, Human Resources, & Steve Howard, Sustainability, IKEA Group"

As an employer, we work purposefully and in a structured way to promote equal rights and equal opportunities. It is part of our code of conduct for everyone working for the IKEA Group and it is also a part of our diversity and inclusion approach.
We want the way we communicate our offer in different commercial channels to mirror the world around us and we believe that publishing an article featuring a lesbian couple in 24 countries is a good example of that. In some of these countries the subject is still considered to be controversial. In the long term, we believe that we can have a positive influence on societies in the countries where we operate by constantly working based on our values.

Best regards,
Greg Priest, Policy & Compliance Manager, IKEA Group


Posted on January 15, 2014
Discussion
  • Patrick Pedneault TORONTO, CANADA
    • 6 months ago

    I will not sign the petition because I am happy with the response from Ikea; it would have put them in a position where the ad would have been illegal. The petition should be to Russia, and not to Ikea.

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  • Catherine Smith RALEIGH, NC
    • 6 months ago

    Of course money is their number one concern! DAH.. they are a company they need to sell their products in order to pay peoples salary. I don't think they claimed to be anything else but a profit making company, I totally support the issues here, but you can not expect a company to cut their bottom line to "stand for something" that is not what selling furniture is about They are responsible for selling good furniture, bottom line. They are not responsible for promoting good things around the world. I mean it sounds good, but its just not something they are in the business to do. I did sign the petition though.

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  • ANA CORIA LONG BEACH, CA
    • 9 months ago

    IKEA COULD AFFORD TO PRINT THAT IMAGE IN RUSSIA AND GIVE THEIR SUPPORT TO THIS IMPORTANT HUMAN RIGHTS ISSUE. UNLIKE THE BRAVE PEOPLE OF GREENPEACE, PUSSY RIOT AND SO MANY OTHERS IKEA , DESPITE THE FACT THAT THE SUPREME COURT CALLS CORPORATIONS PEOPLE, DOESN'T HAVE TO RISK ITS LIFE.

    CIVIL DISOBEDIENCE IS AN HONORED TRADITION IN THIS COUNTRY AND A PRIVATE CATALOGUE PHOTO IS HARDLY THAT RISKY.

    WHAT DOES "WE BELIEVE IN PEOPLE" MEAN? HOMO SAPIENS EXISTS?

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  • Erika McAllister ALBANY, GA
    • 9 months ago

    If it is AGAINST THE COUNTRY'S LAW to run an image in a magazine, news paper, ext. it is NOT IKEA's fault. I am sorry, as much as I would love to resign this petition, I can not, IKEA has no say in the Russian Government. If you want the image run in their country then you need to petition the Russian Government NOT IKEA.

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  • Sara Clenyg-Jones TORONTO, CANADA
    • 9 months ago

    Product over principle

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