Stop using My Little Pony to Promote Superficial Stereotypes of Girls!
  • Petitioned Dan Benkwitt

This petition was delivered to:

Senior Manager, Global Brand Publicity, Hasbro
Dan Benkwitt
President, Hasbro Studios
Stephen J. Davis
Chairman of the Board, Hasbro
Alfred Verrecchia
President and CEO, Hasbro
Ben Goldner
COO, Hasbro
David D.R. Hargreaves
SVP and CFO, Hasbro
Deborah Thomas
Global Chief Marketing Officer
John Frascotti
SVP, Chief Legal Officer, Secretary
Barbara Finigan
Hasbro Studios
Hasbro
Hasbro
Hasbro

Stop using My Little Pony to Promote Superficial Stereotypes of Girls!

    1. Rebecca Hains
    2. Petition by

      Rebecca Hains

      Peabody, MA

Hasbro's My Little Pony: Friendship is Magic "Talking Princess Celestia" toy perpetuates stereotypes about girls, at girls' expense. Although the MLP: FIM television cartoon depicts Princess Celestia as a wise, powerful leader and mentor who advocates for girls' education, Hasbro's talking Princess Celestia toy is a conceited, girly-girl stereotype. It's programmed with lines like these:

- I'm a princess! Are you a princess, too?
- I love when you comb my hair!
- Oh, my hair looks beautiful.
- My wings are so pretty!
- My barrettes look so pretty!
- You’re beautiful!

There's nothing wrong with the occasional "pretty princess" product. But this product is untrue to the onscreen version of Princess Celestia that girls and their allies respect and admire. Recast as pink instead of white, and fixated on personal appearance, Hasbro has reduced the character from a positive role model to a poor one.

This is part of a broader pattern in the toy business. Marketers have decided to view girls AS stereotypes who only WANT stereotypes. The logic seems to be: "Girls love princesses! Princesses are girly and pretty and pink! Let’s give girls what they want.”

Lego’s recent and controversial decision marketing move is related to this. Instead defying the stereotype that girls will ONLY play with pink toys and inviting them to build with regular Legos, Lego created a separate girly-girl line of Legos for girls.

Hasbro's move with the Princess Celestia is rooted in similarly stereotyped thinking about girls. Parents and other concerned parties want Hasbro to know how strongly we disagree with these marketing tactics, and urge them to stop.

Encouraging girls to identify as "pretty princesses," and giving them nothing BUT pretty princesses, is a problematic practice. It harms girls, their imaginations, and their visions for their own futures. It’s the antithesis of girl power.

Hasbro: Please reprogram the talking Princess Celestia toy's voice chip. Give her character-appropriate and girl-centric lines, like these:

- I’m a princess! I rule my country with wisdom.
- I love teaching my students. Do you love school?
- You’re so smart!
- You remind me of Twilight Sparkle, my best student.
- You’re beautiful outside and in.
- Together, we can do anything!

More information about this product and what's wrong with it may be found at http://rebeccahains.wordpress.com/2012/01/16/pretty-princess-problems-the-case-of-princess-celestia/ .

Also of note: Hasbro's Corporate Responsibility Statement -- which fails to recognize the ethical implications of marketing to children -- may be found here: http://csr.hasbro.com/has01-csr-at-hasbro.php.

Recent signatures

    News

    1. Reached 2,000 signatures
    2. I Won't Buy My Little Pony Toy That Makes Smart Princess Shallow

      Alex DiBranco
      Petition Organizer

      A girl’s television cartoon that appeals to boys and girls, men and women, is a rarity. For a cartoon to have such broad appeal, its lead characters must be dynamic and empowered—not the nauseatingly sweet-and-pink stereotypes found in most...

    3. Reached 500 signatures

    Supporters

    Reasons for signing

    • Michael Crocker HOUSTON, TX
      • 9 months ago

      I couldn't agree more. Females in general are too obsessed with physical appearance, rather than the things that actually matter in life. The show advocates the important things, so why don't the toys?

      REPORT THIS COMMENT:
    • Kato Driesen HASSELT, BELGIUM
      • 10 months ago

      It makes the show look girly and baby-ish, which it absolutely isn't. My friends laugh at me for watching a show for little girls and I can't convince them about the fandom...

      REPORT THIS COMMENT:
      • 10 months ago

      Because I hate it when it is out of character. This disgraces the MLP name.

      REPORT THIS COMMENT:
    • Sally Medeiros VERONA, VA
      • 11 months ago

      I bought the white version of the toy before listening to all of the phrases. If I had investigated more before buying we would NOT have Princess Celestia. As it is the toy is pretty and my daughter enjoys it but there is lots of room for improvement. The show and my daughter deserve better!

      REPORT THIS COMMENT:
    • Emerald Splash Москва, RUSSIAN FEDERATION
      • 11 months ago

      I can't agree with such stereotype. All bronies can't and so am I.

      REPORT THIS COMMENT:

    Develop your own tools to win.

    Use the Change.org API to develop your own organizing tools. Find out how to get started.