• Petitioned Brian D. Goldner

This petition was delivered to:

CEO, Hasbro
Brian D. Goldner
Media Contact, Hasbro
Daniel Benkwitt
Hasbro PR
Senior Vice President of US Marketing, Hasbro
Billy Lagor
Senior Vice President of Marketing at Hasbro, Inc
Eric Nyman
Jen DeAngelis

Hasbro: Feature boys in the packaging of the Easy-Bake Oven

    1. McKenna Pope
    2. Petition by

      McKenna Pope

      Garfield, NJ

  1.  
  2.   
December 2012

Victory

After over 45,000 people signed McKenna's petition, Hasbro responded and invited McKenna to their headquarters where they announced their plans for a gender neutral silver and black Easy Bake Oven that will be marketed to both boys and girls! McKenna Pope started a campaign asking Hasbro to make a gender neutral Easy Bake Oven for her little brother Gavyn. Within days, her petition grew to 45,000 signatures and got the support of top chefs who voiced their support of the campaign including Bobby Flay, Jose Andreas, Jeff Mahin, Joshua Whigham, and Manuel Trevino. The campaign was covered in top outlets including CNN, The Associated Press, MSNBC, Good Morning America, The Washington Post,and The Los Angeles Times. "I couldn't be happier with the outcome of our meeting," says McKenna. "I am thrilled that Hasbro has agreed to make a gender neutral Easy Bake Oven after my campaign on Change.org. I am so thankful to everyone who supported this campaign. With their new product Hasbro is affirming that everyone can cook and I cant wait to share this gift with my little brother Gavyn".

My little brother has always loved cooking. Being in the kitchen is his favorite out of school activity, and he yearns to have the opportunity to cook on his own, or at least with limited help.

Imagine my surprise when I walked into his room to find him "cooking" tortillas by placing them on top of his lamp's light bulb! Obviously, this is not a very safe way for him to be a chef, so when he asked Santa for his very own Easy-Bake Ultimate Oven, produced by the Hasbro company, for me to help him be the cook he's always wanted to be, my parents and I were immediately convinced it was the truly perfect present.

However, we soon found it quite appalling that boys are not featured in  packaging or promotional materials for Easy Bake Ovens -- this toy my brother's always dreamed about. And the oven comes in gender-specific hues: purple and pink.

I feel that this sends a clear message: women cook, men work.

I have always been adamantly against anything that promotes specific roles in society for men and women, and having grown up with toys produced by the Hasbro corporation, it truly saddens me that such a successful business would resort to conforming to society's views on what boys do and what girls do.

I want my brother to know that it's not "wrong" for him to want to be a chef, that it's okay to go against what society believes to be appropriate. There are, as a matter of fact, a multitude of very talented and successful male culinary geniuses, i.e. Emeril, Gordon Ramsey, etc. Unfortunately, Hasbro has made going against the societal norm that girls are the ones in the kitchen even more difficult.

Please join me to ask Hasbro to feature males on the packaging and in promotional materials for the Easy-Bake Ultimate Oven, as well as offering the product in different, non gender specific colors, i.e. primary colors. Please, sign this petition, help me in creating gender equality, and help the children of today become what they're destined to be tomorrow.

Recent signatures

    News

    1. Reached 40,000 signatures
    2. Ms Magazine Supports McKenna's Campaign

      Emilia Gutierrez
      Petition Organizer
      We Heart: Mckenna Pope for Supporting Boys Who Want to Cook : Ms. Magazine Blog

      When Mckenna Pope, a New Jersey eighth-grader, found her younger brother "cooking" tortillas on his lamp's light bulb, she knew exactly what to get him for Christmas: the Easy-Bake Ultimate Oven by Hasbro. However, when she and her parents looked into purchasing one for the 4-year-old boy, they were troubled by the fact that it is promoted only as a girls' toy.

    3. CNN Interviews McKenna

      Emilia Gutierrez
      Petition Organizer
      Teen says pink toy ovens discourage boys from kitchen play

      (CNN) -- McKenna Pope's 4-year-old brother wanted an Easy-Bake oven for months and she was more than happy to get it for him. She wants him to know it's OK for boys to enjoy baking cookies. But she's worried that toy makers are sending boys a different message.

    4. Good Morning America Covers McKenna's Campaign

      Emilia Gutierrez
      Petition Organizer
      Teen Starts Campaign for Gender Neutral Easy Bake Oven

      From the blog ABC News Blogs: Like most four year olds, Gavin Pope knows what he wants for Christmas - a dinosaur and an Easy Bake Oven. But the budding chef and his 13-year-old sister McKenna, weren't thrilled to find out the only colors the Hasbro oven comes in are pink...

    5. Reached 25,000 signatures

    Supporters

    @topchefkevin

    Dec 06, 2012

    Bout time! "@meilybop: what do you think of @mickey5499's campaign 2 get Hasbro to make a boy friendly Easy Bake Oven? http://t.co/uAwmCjwO"

    topchefkevin
    81.4k followers

    @TheTuscanGun

    Dec 06, 2012

    Forget toy stoves, use real one! But yes, I signed! RT @mickey5499: @TheTuscanGun Will u support campaign 4 a boy friendly Easy Bake Oven?

    Gabriele Corcos
    34.8k followers

    @grahamelliot

    Dec 06, 2012

    @meilybop @mickey5499 agree 100%, shoulda been done long ago!

    GRAHAM ELLIOT
    46.8k followers

    @ChefJenCarroll

    Dec 06, 2012

    @mickey5499 #easybakeoven was my favorite when I was a kid. Good luck w the petition for change

    Jennifer Carroll
    26.1k followers

    Reasons for signing

    • Jennifer Waddell GRAYSON, GA
      • over 1 year ago

      For my 2 sweet nephews who LOVE to cook especially the 4 yr old. My 6 yr old daughter got the Easy Bake Oven for Christmas last yr and he was so fascinated with it. He loves to help his daddy cook especially cracking the eggs! He is quite good!

      REPORT THIS COMMENT:
    • Dustin Trewatha INDEPENDENCE, MO
      • over 1 year ago

      This is unreal. To think that a company like hasbro would stoop to this level. I use to be a Sous Chef myself and LOVE to cook. Women and Men are equal human beings,except nowadays women surpass men in the work force. And who is anyone person but god to judge ones sexuality.If your happy thats what matters, thats why were here.

      REPORT THIS COMMENT:
    • Dan Molloy MANCHESTER, UNITED KINGDOM
      • almost 2 years ago

      I fully agree with this girl. I always wanted the UK version of Easy Bake products growing up but they were only in feminine colours.

      Also this young girl is very grown up, well spoken and mature congratulations to her and her parents x

      REPORT THIS COMMENT:
    • norma lomax WICKETT, TX
      • almost 2 years ago

      Boys need to.learn how to cook they could be latch Key Children where they have to fend for theirselves. Besides they need to learn when they leave the nest to start their own life and you would sell. more toys with boys on the packing they have feelings too. I support this all the way these little. boys are our future chefs start them young .

      REPORT THIS COMMENT:
    • Jennifer Nguyen DUMFRIES, VA
      • almost 2 years ago

      I think it is unfair for boys why they can't get an easy bake oven just because of the package.

      REPORT THIS COMMENT:

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