After over 45,000 people signed McKenna's petition, Hasbro responded and invited McKenna to their headquarters where they announced their plans for a gender neutral silver and black Easy Bake Oven that will be marketed to both boys and girls!
McKenna Pope started a campaign asking Hasbro to make a gender neutral Easy Bake Oven for her little brother Gavyn. Within days, her petition grew to 45,000 signatures and got the support of top chefs who voiced their support of the campaign including Bobby Flay, Jose Andreas, Jeff Mahin, Joshua Whigham, and Manuel Trevino. The campaign was covered in top outlets including CNN, The Associated Press, MSNBC, Good Morning America, The Washington Post,and The Los Angeles Times.
"I couldn't be happier with the outcome of our meeting," says McKenna. "I am thrilled that Hasbro has agreed to make a gender neutral Easy Bake Oven after my campaign on Change.org. I am so thankful to everyone who supported this campaign. With their new product Hasbro is affirming that everyone can cook and I cant wait to share this gift with my little brother Gavyn".
My little brother has always loved cooking. Being in the kitchen is his favorite out of school activity, and he yearns to have the opportunity to cook on his own, or at least with limited help.
Imagine my surprise when I walked into his room to find him "cooking" tortillas by placing them on top of his lamp's light bulb! Obviously, this is not a very safe way for him to be a chef, so when he asked Santa for his very own Easy-Bake Ultimate Oven, produced by the Hasbro company, for me to help him be the cook he's always wanted to be, my parents and I were immediately convinced it was the truly perfect present.
However, we soon found it quite appalling that boys are not featured in packaging or promotional materials for Easy Bake Ovens -- this toy my brother's always dreamed about. And the oven comes in gender-specific hues: purple and pink.
I feel that this sends a clear message: women cook, men work.
I have always been adamantly against anything that promotes specific roles in society for men and women, and having grown up with toys produced by the Hasbro corporation, it truly saddens me that such a successful business would resort to conforming to society's views on what boys do and what girls do.
I want my brother to know that it's not "wrong" for him to want to be a chef, that it's okay to go against what society believes to be appropriate. There are, as a matter of fact, a multitude of very talented and successful male culinary geniuses, i.e. Emeril, Gordon Ramsey, etc. Unfortunately, Hasbro has made going against the societal norm that girls are the ones in the kitchen even more difficult.
Please join me to ask Hasbro to feature males on the packaging and in promotional materials for the Easy-Bake Ultimate Oven, as well as offering the product in different, non gender specific colors, i.e. primary colors. Please, sign this petition, help me in creating gender equality, and help the children of today become what they're destined to be tomorrow.