#GoogleShould not allow their search engine to suggest the discrimination of women.
Sexist, oppressive search autocomplete suggestions show up because X amount of people have searched the terms “Women should” “Women shouldn’t” “Women cannot..."
However, by allowing autocomplete to continue to suggest these search terms, Google’s algorithm (along with search engines like Bing) continue to suggest, promote and empower sexism.
There are no racist, orientation, or other cultural ‘shoulds’ that pop up in other autocomplete searches on Google. Type in ‘Men should,’ ‘Blacks should,’ ‘Asians should,’ ‘Hispanics should,’ ‘Whites should,’ ‘Gays should,’ ‘Lesbians should’, ‘Muslims should’ ‘Christians should’ ‘Jews should’... NONE of these search autocompletes come with any oppressive or hateful suggestions.
Granted, the reason they don’t show up is because people haven’t searched for these terms as much...
Regardless, Google has shown the world they possess the innovation, the determination, the resources and the intelligence to develop leading technology and help women in tech. If they can do this, they can modify their algorithm so they eradicate harmful, sexist suggestions, if they choose to make the representation of women through their own technology, a priority.
UNWomen.org has done an amazing job on The Autocomplete Truth campaign to bring awareness to the devastating confirmation that we still have a long way to go in the fight for women's equality. This awareness has inspired me to take action and I hope you do too.
Please sign this petition and ask Google to be the first to prioritize altering their algorithm-based-system for search autocompletes specifically for ‘women should’ ‘women shouldn’t’ and ‘women cannot' and help stop the widespread discrimination of women by NOT suggesting sexism in Google autocomplete searches.