Google Adwords: Split Out Search Partners to bid different than Google Search & Be Allowed to Exclude Sites
  • Petitioning Jon Diorio

This petition will be delivered to:

Sr Product Manager Google Adwords
Jon Diorio
Global Marketing Manager Search Product Google
Mark Martel
Adwords

Google Adwords: Split Out Search Partners to bid different than Google Search & Be Allowed to Exclude Sites

    1. Bryant Garvin
    2. Petition by

      Bryant Garvin

      Provo, UT

UPDATED: With the Advent of Enhanced campaigns the likelyhood that we will be able to "break out" Search Partner campaigns from Search has diminished.  But hopefully they will take this more seriously and at least give us the option to modify bids for search partners (by Ad Group) as well as be able to see Search Partners and exclude the underperformers.

 

For years PPC & SEM marketers and businesses have desired and not been able to optimize our Campaigns & Ad groups in Adwords regarding Google Search and Search Partners. We know that they don't perform the same and we should be able to optimize to get the best performance possible. We have been denied this, only the few who have managed accounts can request from their account team to add up to "5 domains" on the backend to block from Search ads.

We also know there is a better way. One which their competitor BingAds (formerly adCenter) has been doing for a long time. Allowing you to break out Owned and Operated sites (think Bing.com) and Search Partner sites or to run on a combination of both. Not only that but you can get reporting on Bing to show which domains your Search ads are showing up on and then choose to exclude them from showing if they perform poorly.

It's time that Google listened to the thousands of PPC Marketers and business owners who would like the control they should have over how and where there money is spent.

for more info - check out this blog post on the subject - http://www.getfoundfirst.com/blog/2013/01/07/petition-to-give-advertisers-more-control-over-the-ppc-management-of-search-partners-on-google

Recent signatures

    News

    1. Reached 100 signatures

    Supporters

    Reasons for signing

    • Salman Merchant THE COLONY, TX
      • 5 months ago

      as a marketer, I need this to deliver the highest ROI to my company

      REPORT THIS COMMENT:
    • David Bailey SOUTHAM, UNITED KINGDOM
      • 7 months ago

      Because we want to optimise our performance on search partners and stop wasting money!

      REPORT THIS COMMENT:
    • Susan Wenograd PLANO, TX
      • 10 months ago

      I honestly think more folks would leverage the Search Partners if it was transparent. I've gotten great results and then not-great results, so it would be great to control it.

      REPORT THIS COMMENT:
    • Rob Watson MOULTON, UNITED KINGDOM
      • 10 months ago

      Because we are spending £10,000s every month without any transparency. We need this feature

      REPORT THIS COMMENT:
    • Nigel Copley BIRMINGHAM, UNITED KINGDOM
      • about 1 year ago

      It's long overdue.

      REPORT THIS COMMENT:

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