Give us back the option to exclude Keyword Close Variants from Adwords Campaigns
  • Petitioning Google

This petition will be delivered to:

Google

Give us back the option to exclude Keyword Close Variants from Adwords Campaigns

    1. Bryant Garvin
    2. Petition by

      Bryant Garvin

      Provo, UT

First of all, this is just the latest in a string of changes Google AdWords has made to eliminate advertiser control, all in the name of "simplification" or marketed as an "upgrade".

Anyone who is actively involved in paid search understands why this is a bad move. This was already a "default" option, so unsophisticated and inexpereienced marketers already were not excluding this option. However the 3-5% of large and very experienced advertisers who excluded this option in specific instances had a very good reason to do so!

This change is double impacted for those long sales cycles like B2B where advertisers first "conversion" is never the $$ conversion so they need to track how keywords/queries perform over time, in a system outside of AdWords (like a CRM). Why? Well earlier this year AdWords also decided to exclude Paid Advertisers from seeing search queries in the referring URL, which is how you were able to track query to conversion not keyword in long sales cycles.

This made exact match keywords even more important because that was the only paramater left that you could easily pass into the CRM or other system outside of AdWords to track long sales cycles. Now that has been eliminated.

Bottom-line this is bad for advanced advertisers and should be rolled back so those of us who "know what we are doing" can still do what we do best!

Join other PPC Practitioners and tell Google that we are tired of the "improvements" they have been making.

For more reasons why this isn't "good" check out this blog post from Brad Geddes - http://certifiedknowledge.org/blog/adwords-is-forcing-variation-match-upon-you-this-is-why-its-a-terrible-idea/

To:
Google
Give us back the option to exclude Keyword Close Variants from Adwords Campaigns

We are tired of you taking our ability to effectively control our spend and optimize performance on AdWords!

Sincerely,
[Your name]

Recent signatures

    News

    1. Reached 250 signatures
    2. Some Conversation with Google

      Bryant Garvin
      Petition Organizer

      So I have had a little conversation with some internal folks at Google. They have asked for some feedback and are discussing this change, which means they realize they have pissed off some people.

      My suggestion to all of you, is send a copy of this petition, with the link to your AdWords reps if you have them. The more people we get talking internally about how upset advertisers are by this the better chance we have of getting this rolled back.

      Thanks!

      Bryant
      @BryantGarvin

    3. Reached 100 signatures

    Supporters

    Reasons for signing

    • Jonas Tarberg SOLLEFTEå, SWEDEN
      • about 15 hours ago

      The customer should be able to choose not Google

      REPORT THIS COMMENT:
    • Johan Edvardsson JöNKöPING, SWEDEN
      • about 16 hours ago

      Work as SEM Consultant

      I prefer to have some control rather then not having control.

      And worse still is that the search terms report doesn't give you al stat aswell, so how are you gonna stopp Google from doing what they are doing?

      REPORT THIS COMMENT:
    • Marc Saxe PALM DESERT, CA
      • 1 day ago

      Trying to force advertisers to take the chaff with the wheat is just plain wrong, messy and more expensive. Give us back control of our accounts.

      REPORT THIS COMMENT:
    • RONALD FRIEDSON WESTPORT, CT
      • 1 day ago

      We were about to start our first new campaign. Clearly it makes no sense to pay for words in our business that are not exact. We sell horse riding saddles of specific types. Bicycle or motorcyle or the wrong type of horse riding saddle customer is a waste of money. So are customers for plumbing saddles, electrical saddles and the thousands of other types of saddles that are for industrial use

      REPORT THIS COMMENT:
    • Chris Joannou LONDON, UNITED KINGDOM
      • 3 days ago

      High irrelavant clicks, higher costs,lower conversions,

      REPORT THIS COMMENT:

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