Continue manufacture of Velvia 50 Sheet Film
  • Petitioned Fujifilm

This petition was delivered to:


Continue manufacture of Velvia 50 Sheet Film

    1. Stef Dunn
    2. Petition by

      Stef Dunn

      Brisbane, Australia

Almost all serious landscape photographers use this film. It has been the film of choice for high-resolution, high-end landscape photography for decades. The film has many users whose options for other products are limited.

Please sign this petition to help us convince Fuji Film to continue making this fantastic product!

Recent signatures


    1. Victory?

      Stef Dunn
      Petition Organizer

      I just wanted to say thanks to everyone that signed the petition. It seems that Fuji management moves slowly but have been reconsidering their decision. There is information that Velvia 50 may now continue to be available in 4"x5" format at least.
      We are all waiting for official confirmation from distributers concerning availability. While we can certainly expect a price increase I believe that is better than nothing.
      Again - thanks to everyone.

      Reports of my Death have been Greatly Exaggerated

      Well Fujifilm have done it again - the announcement that Velvia 50 was being killed off last year caused much consternation (even to the point where the venerab

    2. Fujifilm Contact Details

      Stef Dunn
      Petition Organizer

      If you feel like writing to Fuji to lend your support the contact details are as follows... (snail mail only unfortunately)

      Norihiko Sakata
      Senior Operations Manager
      Imaging material & Camera solution group
      Photo Imaging Products Division
      FUJIFILM Corporation
      TOKYO 107-0052, JAPAN

    3. Letter from Fujifilm

      Stef Dunn
      Petition Organizer

      I am Norihiko Sakata from Photo Imaging Products Division, responsible for photographic film products.

      I am writing in reply to your letter of September 5, 2012 sent to our management including the CEO. We again realized how much photographers supported and loved “Velvia 50 sheet film” after receiving numbers of petition for continuation of the product.

      Until today, we have made our best effort to keep our production to supply regularly. However, the demand of “Velvia 50 sheet film” has drastically dropped which is only a few percent compared to peak usage period. Therefore, we had to reduce the variety of photographic films including Velvia50 sheet film in order to sustain the film supply over the future.

      We will try our best to examine what we can do based on your petition, but please understand that we will not be able to guarantee whether we can fully meet your expectation or not under this severe situation.

      Once again, thank you very much for your continuous support.

    4. Finally a Response!

      Stef Dunn
      Petition Organizer

      It has taken months but after writing many letters to Fujifilm (attaching all your signatures) I have finally received a response! We at least now know who to contact. Fujifilm are making no promises but I intend to write asking them to at least make Velvia 50 a special order product as one possible solution.
      I will attach the full response to a separate message as it will not fit here.
      Thanks again for your support. It's not over yet!

    5. Reached 1,500 signatures


    Reasons for signing

    • Andreas Dusatko VIENNA, AUSTRIA
      • about 2 years ago

      I use it for graphic arts, it was the ONLY film with black, all others had a poor max.density, like dark sunglasses. A projection of a motiv with black background (as all my works) presented with these films using several projectors in a dark room looks like several overlapping brown rectangles, i have to paint under the microscope to conceive a black background!!!! Horrible timewasting!!! And no alternative!!! Or do you know a method to develop other films in a way to conceive enough density and stronger colours for graphic use? Please let me know!



      • about 2 years ago

      Its the best film, period.

    • Brian Anderson PATTAYA, THAILAND
      • about 2 years ago

      Its all I use

    • Thomas Wienold OFFENBACH, GERMANY
      • about 2 years ago

      Velvia 50 is the best in the market - no competition by digital. Taking of the best product is not wise from a business perspective. Keep it for the sake of the professionals and art. I recommend Fuji to invest even additionaly into a new Velvia 25 line with even higher resolution and improved reciprocity behaviour.

      • about 2 years ago

      I need film,not digital...


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