I am Norihiko Sakata from Photo Imaging Products Division, responsible for photographic film products.
I am writing in reply to your letter of September 5, 2012 sent to our management including the CEO. We again realized how much photographers supported and loved “Velvia 50 sheet film” after receiving numbers of petition for continuation of the product.
Until today, we have made our best effort to keep our production to supply regularly. However, the demand of “Velvia 50 sheet film” has drastically dropped which is only a few percent compared to peak usage period. Therefore, we had to reduce the variety of photographic films including Velvia50 sheet film in order to sustain the film supply over the future.
We will try our best to examine what we can do based on your petition, but please understand that we will not be able to guarantee whether we can fully meet your expectation or not under this severe situation.
Once again, thank you very much for your continuous support.