Since 1978, when they first appeared on grocery store shelves, General Mills' Yoplait yogurt containers have been killing wildlife, perhaps thousands of animals each year.
Tempted by the sweet smell, animals stick their heads inside the conical-shaped containers to lick the bottom, and they get stuck.
It's not so much the "vercon" shape of the cup or the size of the opening (5.25"), but the thin lip, or flange, at the top that angles in, not out.
How animals get stuck: The design of the cup allows an animal to force its head past the flexible rim, but when it tries to back out, the flange catches on the animal's hide, the back of its skull, or zygomatic arches (cheekbones).
Deprived of fresh air, unable to see, unable to eat or drink, these animals suffer and die if not rescued in time.
This is no news to General Mills.
In August 1998, under pressure from animal activists, General Mills added this to the label: Protect Wildlife Crush Cup Before Disposal, placing responsibility for their hazardous packaging onto the consumer.
General Mills refused, however, to make the necessary changes to the flawed design, citing:
"That design is a key lure for customers, and changing it could harm sales," a spokesperson for General Mills said."
Perhaps, we can show them that sales will be harmed if they don't!
Take the pledge.
Sign this petition if you're willing to:
1 ) Not purchase Yoplait yogurt, especially in the harmful funnel-shaped cups.
2 ) Ask your friends, family, and co-workers to do the same.
Want to do more?
1) LIKE us on Facebook:
2) Send a personal comment to General Mills, HERE.
3) Organize a demonstration, a sit-in, a parade, or a costume party in your area.
4) Video your efforts so we can post them.
This petition was inspired by a recent rescue of a skunk with a Yoplait container on its head. Check out our story and video, HERE.
Our official web site for this campaign is www.noyoplait.com, HERE.
Thank you in advance for supporting this call for a change!
Rebecca Dmytryk, President and CEO
WILDLIFE EMERGENCY SERVICES