Florence and the Machine: Apologize for Racist Video
  • Petitioned Island Records

This petition was delivered to:

Island Records
Island Records

Florence and the Machine: Apologize for Racist Video

    1. C B
    2. Petition by

      C B

      New Orleans, LA

Watch the music video here

 

Florence and the Machine's offensive new music video, "No Light, No Light," should be pulled for the following reasons:

1) The blackface used as a "costume choice" is incredibly racist.  Donning blackface has been considered distasteful and racist for decades.  It's alarming that the creators of this video thought it was OK to resurrect this offensive practice, even if for artistic purposes.  

2) It perpetuates the stereotype that black men are savages who will prey on white women. The video relies on imagery of 'tribal' looking dark-skinned savages preying on pale and innocent looking people which essentially sends a message that is altogether too reminiscent of demonizing 'others' of non-white cultures.

3) It also perpetuates the stereotype that African religions (Voodoo, Voudou, Hoodoo, Vodoun, etc.) are evil.  These religions are practiced all over the world, including: Caribbean Islands, West Africa, New Orleans and Louisiana, New York, Houston, Charleston, Los Angeles, etc.  Moreover, Voodoo is a religion, just like Christianity, Judaism, Buddhism, etc.  But given the history of racism towards African people and people of African decent, it has been given a reputation of being evil or satanic.  It also shows Christianity as being inherently good in direct comparison to Voodoo.  

Whether or not this was intentional, the fact that Florence and the Machine and the creators of this video crafted this piece with little to no cultural or factual knowledge of Voodoo is disrespectful and ignorant.  They cherry-picked elements of someone else's culture- and false ones at that- and warped them for their own purposes.  What's left is the dissemination of false stereotypes that work only to perpetuate the idea that it's OK to don blackface, make sweeping cultural assumptions and perpetuate racist ideas.  

This video should be pulled and Florence and the Machine and the labels that represent the band should issue a sincere apology for this strongly offensive video.  

 

Recent signatures

    News

    1. Please STOP emailing Moshi Moshi company.

      C B
      by C B
      Petition Organizer

      They have nothing to do with this video, and they haven't worked with FaTM since 2008. So please PLEASE stop emailing them. Thank you.

    2. Reached 750 signatures

    Supporters

    Reasons for signing

    • Ruth Clarke LONDON, UNITED KINGDOM
      • almost 3 years ago

      I am a representative from Moshi Moshi Records - Tender Age is part of this independent record company's family.

      Re: http://www.change.org/petitions/florence-and-the-machine-apologize-for-racist-video

      Since Moshi Moshi emailed Change last night we have had over 150 emails from people asking us to apologise for this video. Could I suggest you check your facts (or encourage the people starting these petitions to check their facts) before throwing such accusations around? We have not worked with this artist since 2008 and this video has absolutely nothing to do with us - we neither commissioned it nor or are promoting it.

      You are bringing our company name into disrepute.

      If you do not remove our name from your petition and issue a retraction immediately we will take legal advice on Moshi Moshi Records' response to this defamation of our company's character.

      We are a small, independent record label who rely on the good reputation we have spent 13 years working really hard and sacrificing a great deal to build up in order to survive. Your petition could have a very tangible effect on our business if this continues to spread.

      Please act upon this immediately and have the necessary changes made to this petition.

      Best regards

      Moshi Moshi

      REPORT THIS COMMENT:
    • Ruth Clarke LONDON, UNITED KINGDOM
      • almost 3 years ago

      PLEASE STOP DELETING THIS MESSAGE FROM THE COMMENTS FIELD. We have a right to put this information across.

      I am a representative from Moshi Moshi Records.

      Could I suggest you ensure you check your facts before levelling such accusations at our company? We have not worked with this artist since 2008 and this video has absolutely nothing to do with us - we neither commissioned it nor or are promoting it.

      You are bringing our company name into disrepute by attaching our name to this petition. We are a small, independent record label who rely on the good reputation we have spent 13 years working really hard and sacrificing a great deal to build up in order to survive. Your petition could have a very tangible effect on our business if this continues to spread.

      Please act upon this IMMEDIATELY and have the necessary changes made to this petition.

      Regards,

      Ruth Clarke (on behalf of Moshi Moshi)

      REPORT THIS COMMENT:
    • Ruth Clarke LONDON, UNITED KINGDOM
      • almost 3 years ago

      Hello all,

      I am a representative from Moshi Moshi Records - Tender Age is part of this independent record company's family.

      Re: http://www.change.org/petitions/florence-and-the-machine-apologize-for-racist-video

      Since Moshi Moshi emailed Change last night we have had over 150 emails from people asking us to apologise for this video. Could I suggest you ensure you check your facts before levelling such accusations at our company? We have not worked with this artist since 2008 and this video has absolutely nothing to do with us - we neither commissioned it nor or are promoting it.

      You are bringing our company name into disrepute by attaching our name to this petition. We are a small, independent record label who rely on the good reputation we have spent 13 years working really hard and sacrificing a great deal to build up in order to survive. Your petition could have a very tangible effect on our business if this continues to spread.

      Please act upon this IMMEDIATELY and have the necessary changes made to this petition.

      Regards,

      Ruth Clarke (on behalf of Moshi Moshi)

      REPORT THIS COMMENT:
    • Ruth Clarke LONDON, UNITED KINGDOM
      • almost 3 years ago

      Hello,

      I am a representative from Moshi Moshi Records - Tender Age is part of this independent record company's family.

      Re: http://www.change.org/petitions/florence-and-the-machine-apologize-for-racist-video

      Since Moshi Moshi emailed Change last night we have had over 150 emails from people asking us to apologise for this video. Please could the person who created this petition check their facts before levelling such accusations at our company? We have not worked with this artist since 2008 and this video has absolutely nothing to do with us - we neither commissioned it nor or are promoting it.

      You are bringing our company name into disrepute. We are a small, independent record label who rely on the good reputation we have spent 13 years working really hard and sacrificing a great deal to build up in order to survive. Your petition could have a very tangible effect on our business if this continues to spread.

      Please act upon this immediately and have the necessary changes made to this petition.

      Regards,

      Moshi Moshi

      REPORT THIS COMMENT:
    • SAm Hatzenbeler SEATTLE, WA
      • almost 3 years ago

      DITTO! To everything the organizer of this page wrote. What especially stood out to me was the incredibly disrespectful, twisted and just plain INCORRECT way that religions/spiritualities that are directly descended from West Africa were portrayed in this video. Damn. I love art. But I love art that actually does something original and makes a statement against oppression, not goes along with it unthinkingly. Boo, Florence and everyone involved with this film. No shame, girl, but seriously, learn from this one.

      REPORT THIS COMMENT:

    Develop your own tools to win.

    Use the Change.org API to develop your own organizing tools. Find out how to get started.