From Petition Creator: Through the support of thousands of thoughtful individuals who spoke out, Equinox has decided to change their advertising campaign, and move toward a more "fitness focused" media approach. We applaud Equinox for hearing our voices and deciding that women deserve more than to be pigeon-holed. We work out for our physical health, mental health, and sometimes to be "sexy", but that's up to each and every one of us.
Our daughters and sons walk by the billboard outside Equinox Gym every day. They see a woman in a degrading sexual position, being "celebrated" for her hypersexualized and supposed dexterity, with a pool cue and balls. This is somehow meant to advertise for a fitness facility.
Our children shouldn't be subjected to this. Our female friends and family shouldn't be viewed like this, nor forced to conform to it. Our male partners and colleagues shouldn't be boxed in to thinking this is normal. This is the kind of not-so-subtle sexism that infects our culture, and degrades an entire gender.
We work out to stay healthy. We go to the gym to become stronger. We celebrate our bodies' abilities on the track, in the pool, and on the court. We do NOT accept the excuses. We will NOT tolerate this billboard. And, we will NOT be joining your gym. We are all too busy working, running, teaching, living, and laughing to be seen as objects.
Please help us spread the word, and email, text, tweet, update and shout from the rooftops the link to this petition: http://chn.ge/17IGVsF